WGSN

🏄♀️ Introducing WGSN Sports & Outdoor 🎾 From the minds that predicted Gorpcore, the Outdoor Boom and #Vanlife; WGSN presents Sports & Outdoor; the only specialist trend forecasting platform for the Sports & Outdoor industry. WGSN ensures you will stay ahead of the game by highlighting the most important trends across bikes, fitness, outdoor, snow and water, and how to implement them for new product development. We call the shots to help you create best-in-class products and services that will elevate your legacy and have maximum appeal for consumers. Piqued your interest? Starting right now, you can sign up to explore the world of WGSN Sports & Outdoor: https://lnkd.in/dqVMtseC

Join Jennifer Creevy, WGSN’s Content Director for Food & Drink, for an exclusive deep-dive into your future consumers for 2026 and beyond. From the fulfilment-seeking Gleamers to the optimistic Synergists, we’ll supply the recipe you need to successfully engage these unique individuals set to take over your industry. This webinar will only be available for 48 hours. Register now to secure your seat at the table: https://lnkd.in/ekZk75mT

2023 was coined ‘The Year of the Girl', but moving forward, we’ll see more explorations of the complexities and messy, multi-layered realities of Girlhood and being a woman. Charli does precisely that with this album - there are negative connotations associated with the term ‘BRAT’ but playing into this narrative is a way to reclaim the word. Gen Z will continue to challenge and subvert the stereotypes associated with young women and also reject the societal expectations and pressures that are put on them. For brands, the key is the speed at which they respond to these viral moments to become part of the cultural conversations that emerge within niche communities. Read our full breakdown of the trend, where it came from, and where it’s headed on the WGSN blog: https://lnkd.in/g8xZskAb

Join us in Paris to sing Joyeux Anniversaire to Maison & Objet, where twice a year, every year for over 30 years, the entire lifestyle sector, including our very own Joe McDonnell, gather in Paris to discover the future of decoration and design https://lnkd.in/exbMY3rb

How will India's middle class shape the future? In this new podcast episode, Senior Insight Strategist for APAC Rohini Wahi shares her expertise in retail, marketing, and lifestyle based on consumer behaviour in Asia. WGSN CEO Carla Buzasi finds out from Rohini why the income pyramid has inverted and how the middle class in India will be the largest group by 2030. Listen here: https://lnkd.in/davuYBJU

Calling all Interior designers - discover the key standout gifting and stationery trends from NY Now and Shoppe Object as seen by WGSN.

It's the return of the garden bar - the makeshift outdoor bars created during the pandemic have evolved. From outdoor drinks cabinets and fridges to ambient lighting, Nicky Rampley-Clarke from The Telegraph reveals the best solutions for a chic and functional drinking space. Read WGSN Interiors Strategist Cassandra Gagnon's thoughts on the topic: https://lnkd.in/enVGkVDJ

Colour will be one of the first design elements impacted as more companies aim for environmentally friendly products. Join us as we learn about Cypris Materials, Inc., which has developed eco-friendly structural colour coatings and inks that eliminate the need for traditional pigments or dyes. These coatings will simplify processes and transform the colours of consumer tech, packaging and products for interiors, sports and outdoor brands.

Are you going #glamping this summer? We've been tracking a rise in appetite for outdoor adventures including glamping and nighttime activities. Hear from WGSN experts on the expanding demand and key trends shaping the future of sports and outdoors in this new podcast episode: https://lnkd.in/enQ4awdx

COLORO | PUMA – Coloro is proud to be the official color partner for PUMA’s federation kits. PUMA unveiled 17 federation kits to be worn by athletes, created in collaboration with its long-standing color provider, Coloro. The kits have been worn by track and field athletes representing the Bahamas, Barbados, Botswana, Brazil, British Virgin Islands, Cuba, Grenada, Jamaica, New Zealand, Norway, Portugal, Qatar, Saint Lucia, Sweden, Switzerland, Trinidad & Tobago and Ukraine. Coloro and PUMA have continued their partnership, which started in 2018, collaborating on the color palettes of the anticipated federation kits. PUMA worked with Coloro to embed a formal color process with the assurance that the colors withstand all conditions and maintain their vibrancy. Sansan Chen, Managing Director at Coloro, commented: “This collaboration of Coloro’s vibrant, spirited colors and PUMA’s world-class designs ensure the athletes put their best foot forward while showcasing their pride in representing their country. At Coloro, we’re proud to partner with PUMA and to have our colors displayed on the world stage.” See PUMA’s selection of Coloro colors 👇