Alex Merwin

Alex Merwin

London, England, United Kingdom
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  • Metrics to focus on before and after product/market fit. How to better understand your product at different stages?

    GoPractice.io Blog

    Product/market fit is the make-or-break factor for a company. It helps businesses understand whether their product has market appeal and they can dive into the product growth stage with confidence.

    We interviewed experienced product managers from different companies about metrics that help product teams achieve better results at different stages of product development. They shared their thoughts on the following:

    1/ What approaches and metrics should the product team focus on…

    Product/market fit is the make-or-break factor for a company. It helps businesses understand whether their product has market appeal and they can dive into the product growth stage with confidence.

    We interviewed experienced product managers from different companies about metrics that help product teams achieve better results at different stages of product development. They shared their thoughts on the following:

    1/ What approaches and metrics should the product team focus on before reaching product/market fit?
    2/ What approaches and metrics should the product team focus on after reaching product/market fit?
    3/ What changes should product teams make to shift from pre- to post-p/m fit work?

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  • How Independent Publishers Can Fight the Google-Facebook Duopoly

    AdAge

    The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike reinforce the walled gardens of these duopolies, enabling the continued growth of these two companies, while simultaneously eroding their own revenue and ability to compete.

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