Alistair Williams
Greater London, England, United Kingdom
3K followers
500+ connections
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Founder of AW&CO, a digital-first creative agency specialising in branding, digital…
Articles by Alistair
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Porta Romana – A digital showroom destined for the world's most beautiful interiors by AW&CO
Porta Romana – A digital showroom destined for the world's most beautiful interiors by AW&CO
By Alistair Williams
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A bold, focussed & enticing digital flagship for activewear brand Cherie Bumble.
A bold, focussed & enticing digital flagship for activewear brand Cherie Bumble.
By Alistair Williams
Activity
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Yes, the rumors are true... New Balance & Loro Piana are joining forces to craft the most premium re-imagination (ever) of the iconic 990v6…
Yes, the rumors are true... New Balance & Loro Piana are joining forces to craft the most premium re-imagination (ever) of the iconic 990v6…
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The Balinese bathroom trend is on the rise, and Mike Whitfield, our head of sales and interiors expert, explains what defines a Balinese bathroom and…
The Balinese bathroom trend is on the rise, and Mike Whitfield, our head of sales and interiors expert, explains what defines a Balinese bathroom and…
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Our latest work for Icons Series just launched to coincide with the announcement of the Reignwood Thailand Icons of Football event, at the…
Our latest work for Icons Series just launched to coincide with the announcement of the Reignwood Thailand Icons of Football event, at the…
Shared by Alistair Williams
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Projects
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Porta Romana — Strategy, Digital Showroom & App
Creating exquisite hand-crafted lighting & furniture destined for the worlds most luxurious interiors, Porta Romana’s digital space needed to be equally as beautiful as their products. Porta Romana appointed AW&CO to assess their digital presence and advise on its future direction. Through an in-depth discovery process, interviewing all major stakeholders and customers alike, we devised a digital strategy that would drive the digital presence for the brand whilst providing partners with a fluid…
Creating exquisite hand-crafted lighting & furniture destined for the worlds most luxurious interiors, Porta Romana’s digital space needed to be equally as beautiful as their products. Porta Romana appointed AW&CO to assess their digital presence and advise on its future direction. Through an in-depth discovery process, interviewing all major stakeholders and customers alike, we devised a digital strategy that would drive the digital presence for the brand whilst providing partners with a fluid product discovery experience and exposing new customers to the history & unique craftsmanship behind this British brand.
Our digital strategy and new digital showroom for Porta Romana offers a unique destination to experience the world of Porta Romana and follow the journey from the intricate craftsmanship through to the final polished product.
The site we produced gives Porta Romana’s in-house digital team full control over all editorial & product content on the site, in addition to being fully integrated into their third-party CRM. A partners area of the website was also introduced exclusively for interior designers, allowing them to create scheme boards to share with their clients and access trade updates. To better serve Porta Romana’s growing global presence the site is fully localised & translated in multiple languages & currencies.
In addition to implementing the new website, we also designed & developed a new iPad app which gives Porta Romana’s sales agents the ability to browse their entire product catalogue whether on or offline, once again all powered by their content management system.
Insights gained throughout the implementation of Porta Romana's digital showroom formed the basis for ongoing consulting on the brand’s digital, content and social strategy on an ongoing basis which, in turn, will ensure consistency in visuals, tone and the brand’s image execution across all channels of communication.
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After leading digital transformation and omnichannel strategies in luxury retail, I'm thrilled to share that I'm transitioning back to independent…
After leading digital transformation and omnichannel strategies in luxury retail, I'm thrilled to share that I'm transitioning back to independent…
Liked by Alistair Williams
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Amazing opportunity to join our talented team in our Interior Design Studio due to an incredible set of projects and new commissions we are working…
Amazing opportunity to join our talented team in our Interior Design Studio due to an incredible set of projects and new commissions we are working…
Liked by Alistair Williams
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For too many years to count I have craved an Italian road trip. Life has always got in the way, though, so it’s only now, in 2024, that this dream is…
For too many years to count I have craved an Italian road trip. Life has always got in the way, though, so it’s only now, in 2024, that this dream is…
Liked by Alistair Williams
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After two and a half fantastic years at Alexander James Interiors, I’m excited to announce that I will be leaving for pastures new to explore a…
After two and a half fantastic years at Alexander James Interiors, I’m excited to announce that I will be leaving for pastures new to explore a…
Liked by Alistair Williams
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I'm not a big fan of Stephen Bartlett. The style of 'personal branding' that he's built an industry around doesn't sit well with me. I find the…
I'm not a big fan of Stephen Bartlett. The style of 'personal branding' that he's built an industry around doesn't sit well with me. I find the…
Liked by Alistair Williams
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⭐ It's an absolute pleasure to announce that Farmhouse will be supporting Aubin & Wills on their Paid Social & Paid Search strategy! Leveraging our…
⭐ It's an absolute pleasure to announce that Farmhouse will be supporting Aubin & Wills on their Paid Social & Paid Search strategy! Leveraging our…
Liked by Alistair Williams
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Rethinking the Future of Work: Pavilion Fulham At Pavilion, we believe the future of work goes beyond uninspiring offices and hot desking…
Rethinking the Future of Work: Pavilion Fulham At Pavilion, we believe the future of work goes beyond uninspiring offices and hot desking…
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Shining a spotlight on a beautiful new project in the South of France that perfects the art of low-key luxury 🌞 A newly completed refurbishment…
Shining a spotlight on a beautiful new project in the South of France that perfects the art of low-key luxury 🌞 A newly completed refurbishment…
Liked by Alistair Williams
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New Project Coming Soon – ASIA 247 We are proud to be working on a 100,000 sq.ft country estate for a private client in Asia, the country estate…
New Project Coming Soon – ASIA 247 We are proud to be working on a 100,000 sq.ft country estate for a private client in Asia, the country estate…
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