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Passionate about solving complex human problems via technology.
"Ability alone is…
Articles by Avinav
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Meditations - Last 1 year of leaning - Part 2
Meditations - Last 1 year of leaning - Part 2
By Avinav Pashine
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"Meditations" - Last 1 year of learning - Part 1
"Meditations" - Last 1 year of learning - Part 1
By Avinav Pashine
Activity
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As performance review season gets underway in many places now & through Q4, here’s a rough model to help you think about how you are perceived in…
As performance review season gets underway in many places now & through Q4, here’s a rough model to help you think about how you are perceived in…
Liked by Avinav Pashine
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Intense Party at the new British High Commissioner's pad? Frisk me baby, let me in. I promise it's not a fake ID. IYKYN Such a wonderful…
Intense Party at the new British High Commissioner's pad? Frisk me baby, let me in. I promise it's not a fake ID. IYKYN Such a wonderful…
Liked by Avinav Pashine
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In 1991, improv teacher Kenn Adams creates the Story Spine. He teaches it to his students but nobody else. But in 1997, Pixar employee Rebecca…
In 1991, improv teacher Kenn Adams creates the Story Spine. He teaches it to his students but nobody else. But in 1997, Pixar employee Rebecca…
Liked by Avinav Pashine
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Bildung
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S.P. Jain Center Of Management
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Activities and Societies: •Member Of Spark Team – S.P. Jain College Magazine•Organized Alumni events and Convocation in S.P. Jain Dubai as a member of PRCOM•Winner of Markstrat competition- Marketing Simulation Competition•1st runner up in SP Jain Case Competition
Nokia Siemens: Marketing Plan and Revenue Model for Mobile TV launch in India
•Analyzed the various customer predisposition to the service, including price points and service bundling
•Developed marketing plan linked to the proposed business case and recommended customer acquisition and service portfolio strategies
•Forecasted 5 year market projections and developed revenue model using scenario analysis
Baby Shop –…Nokia Siemens: Marketing Plan and Revenue Model for Mobile TV launch in India
•Analyzed the various customer predisposition to the service, including price points and service bundling
•Developed marketing plan linked to the proposed business case and recommended customer acquisition and service portfolio strategies
•Forecasted 5 year market projections and developed revenue model using scenario analysis
Baby Shop – Landmark Group: Brand Positioning Review and Brand Equity Measurement
•Researched and analyzed baby care products market in UAE and Baby Shop’s target market using five force analysis, Competitive Strength based on Points of Parity with competitors & their Unique selling proposition
•Analysed effectiveness of their marketing campaigns, communication vehicles and formulated strategies to improve customer loyalty
Achievements: Nominated for presentation in the “Silver Lining” event -
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Licenses & Certifications
Courses
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IBM Smarter Commerce FunctionalTraining
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Projects
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IBM Smarter Commerce POC
Multichannel retail enablement using Smarter Commerce Application stack - Websphere commerce, Unica Campaign, Unica Interact, eMessages and Sterling Order Management.
The functionalities included eCommerce, Campaign Management and Tracking, Precision Marketing and Buy Online Pick up at store.Other creators -
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Multi Channel Journey orchestration using Sales Force and Drupal
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MultiChannel Enablement - Carrefour
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- Developing customer web and mobile portal including features like Product & Services displays, Promotions, Catalogues, eCoupons, Store Locator Services, Customer Personal Space, Customer Loyalty Process, Club Memberships, Customer Services, Customer Profiling, Web analytics, Search Configuration, Search Engine Optimization
- Functional Consultant involved in online channel roll outs for multiple geographies countries including enablement of Loyalty Management and CRM digital programs
-…- Developing customer web and mobile portal including features like Product & Services displays, Promotions, Catalogues, eCoupons, Store Locator Services, Customer Personal Space, Customer Loyalty Process, Club Memberships, Customer Services, Customer Profiling, Web analytics, Search Configuration, Search Engine Optimization
- Functional Consultant involved in online channel roll outs for multiple geographies countries including enablement of Loyalty Management and CRM digital programs
- Developed business use cases and process flows for personal space, ecoupons, catalogue management, loyalty programs, products and service promotions, partner promotions, newsletter subscriptions, search optimization, campaign management, store locator
- Lead a team of 3 business analyst to execute the project from conceptualization, requirement gathering, development support and functional testing
- Contributed in the conceptualization of the core model strategy to enable multi-country roll out
- Exposure to Agile Project Management methodology for product rollouts in multiple geographies and markets
Achievements: Appreciation from senior management for quick transition into the project, enabling the required support from the domain competency perspective surpassing the customer satisfaction
Languages
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French
Professional working proficiency
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Englisch
Native or bilingual proficiency
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Hindi
Native or bilingual proficiency
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German
Elementary proficiency
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Join now to viewMore activity by Avinav
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Call for Applications! The Investment Readiness Program of the MediaTech Hub Accelerator is heading into the next round. The program offers…
Call for Applications! The Investment Readiness Program of the MediaTech Hub Accelerator is heading into the next round. The program offers…
Liked by Avinav Pashine
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