Hakan Yurdakul

Lean Canvas is a great tool but what's more important is to use that tool with real consumer feedback. Often, people use these frameworks only with their version of the truth. However, companies, especially start-ups should graduate from own opinion or even friends and family feedback into more professional way of capturing customer feedback. If you cannot afford some of the new agile market research tools, go out and speak to people, it's free.

It is extremely important to make the survey experience engaging in order to get real, in-depth insights. No body likes to fill surveys. And if they do, they do it for the incentive. And research shows that as the survey experience goes worse, the quality of answers go down.

There are many AI powered insight collection tools that can even automatically interview consumers to collect in-depth insights. This co-creation model is very important to reach product market fit.

Understanding the customer journey is crucial in identifying where technology can significantly enhance the user experience. This process involves mapping out each stage of the customer's interaction with a product or service, from initial awareness to long-term engagement. Through this mapping, businesses can pinpoint friction points and opportunities for innovation, allowing for the development of targeted technological solutions that enhance customer satisfaction, engagement, and loyalty.

Identifying Pain Points and Gains: Through market research, identify consumer pain points and gains for targeted technological solutions. Balance of Innovation and Familiarity: Innovate while maintaining a level of familiarity to make new technology approachable. Iterative Development and Testing: Use feedback from prototypes or MVPs to inform ongoing development. Segmentation and Targeting: Identify specific market segments for more effective development and marketing. Customer Journey Mapping: Map out the customer journey to pinpoint where technology can enhance user experience and identify opportunities for innovation.

Consumer segmentation is vital to understand and tailor your marketing strategy. Consumers are getting more fragmented and traditional segmentation studies are becoming more and more redundant. Precision marketing requires a more detailed approach to classic segmentation.