Mary Keane-Dawson

Mary has been variously described as an advertising and digital media maverick, maven and/or MADwoman as she has traversed the sectors ever changing landscape playing her part in web 1.0, 2.0 and now as we enter 3.0, she remains as enthused, relevant and as passionate as ever.
Mary’s unique career spans 35 years of female leadership experience in publishing, advertising and creative agencies, as well as martech, influencer, social platforms and performance media. Working with highly talented… Mehr zeigen

Mary has been variously described as an advertising and digital media maverick, maven and/or MADwoman as she has traversed the sectors ever changing landscape playing her part in web 1.0, 2.0 and now as we enter 3.0, she remains as enthused, relevant and as passionate as ever.
Mary’s unique career spans 35 years of female leadership experience in publishing, advertising and creative agencies, as well as martech, influencer, social platforms and performance media. Working with highly talented teams, she has built, led and sold three agency businesses as well as raising over £100+ million of investment funding for both start-ups and established businesses. Known for her candour and honesty, Mary is also a major ‘growth hacker’ – her early doors claim to fame is built on her winning a £20+ million contract from Ford of Britain, when she was only 27 years old and had a team of less than 10 people. She went on to lead the roll out of that programme across 3 continents becoming that company’s Managing Director. From there she progressed to become Global MD of Spafax Airline Network, the world’s leading inflight entertainment and media business, with 70+ airline clients – which was sold to WPP in 1999. She spent the next 8 years between the USA and China leading Spafax and then building out the digital OOH network Global Cast, which was sold to JC Decaux in 2008. Later that year, she joined Steak Media as Global MD, and helped the founders build out one of the most successful independent Search agencies of the era (now a part of Dentsu).Mary completed her MSc in Human Resources in the Digital Economy in 2012, and over the last 10 years she has led several iconic business’ including, Collective London, Neo@Ogilvy (where she held a main Ogilvy board position ), TRUTH Media ( a programmatic tech built on blockchain), TAKUMI (the influencer marketing platform) and very recently as interim Global CEO of Time Out Media. Weniger anzeigen

A HERO – Mary has a long and remarkable career traversing creative and agencies, media owners and Adtech. This has afforded her a truly unique perspective and many opportunities to be at the forefront of the involving ecosystem, cultural shifts and new commercial models that have continued to emerge in the advertising sector.

Fearless in championing equality of opportunity for all, she has promoted, mentored and encouraged talent whatever the persons background, ethnicity, sexuality or… Mehr zeigen

A HERO – Mary has a long and remarkable career traversing creative and agencies, media owners and Adtech. This has afforded her a truly unique perspective and many opportunities to be at the forefront of the involving ecosystem, cultural shifts and new commercial models that have continued to emerge in the advertising sector.

Fearless in championing equality of opportunity for all, she has promoted, mentored and encouraged talent whatever the persons background, ethnicity, sexuality or gender.

Having faced her own experiences of sexism and bullying in the media world, Mary has never given in or given up. Known for growing companies and developing new business strategies, her career with global advertising clients, from Amex to Zenefits ( via British Airways, Ford and many more in between) has led to her leading companies as diverse at Neo@Ogilvy, Time Out Media, Spafax, Collective London and Steak Media. Weniger anzeigen