Richard Newton

The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as 1) planning and principles, 2) implementation and data collection, 3) configuration and administration, 4) conversion and attribution, 5) reports, metrics and dimensions.

Certified Partners are vetted by Google and meet rigorous qualification standards. This includes agencies and consultancies who offer web analytics implementations, analysis services and… Show more

The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as 1) planning and principles, 2) implementation and data collection, 3) configuration and administration, 4) conversion and attribution, 5) reports, metrics and dimensions.

Certified Partners are vetted by Google and meet rigorous qualification standards. This includes agencies and consultancies who offer web analytics implementations, analysis services and website testing and optimization services. Show less

The AdWords certification covers the fundamental aspects of online advertising and campaign management, using Google tools like AdWords, Analytics and DoubleClick.

Advertising Fundamentals Exam covers basic aspects of AdWords and online advertising including account management and the value of search advertising.

Advanced Search Exam covers intermediate-to-advanced best practices for managing AdWords Campaigns.

Advanced Display Exam covers intermediate-to-advanced best… Show more

The AdWords certification covers the fundamental aspects of online advertising and campaign management, using Google tools like AdWords, Analytics and DoubleClick.

Advertising Fundamentals Exam covers basic aspects of AdWords and online advertising including account management and the value of search advertising.

Advanced Search Exam covers intermediate-to-advanced best practices for managing AdWords Campaigns.

Advanced Display Exam covers intermediate-to-advanced best practices for advertising on YouTube and the Google Display Network.

Certified Partners are vetted by Google and meet rigorous qualification standards. This includes agencies and consultancies who offer web analytics implementations, analysis services and website testing and optimization services Show less

This award recognises the achievements of a footwear retailer/ etailer or brand that is less than three years old. The winner will demonstrate excellent knowledge of its market, a clear strategy, great customer service and an effective marketing approach.

The award recognises the most improved brand operating in the UK market today, across men’s footwear, women’s footwear, kid’s footwear and sports footwear. Judges looked for evidence for the brand’s vast improvement over the last 12 months across product, sales performance, customer service and marketing activity.

Recognition of a campaign that has achieved outstanding results through an integrated campaign using a variety of both online and offline activity.

Recognition of a campaign that has achieved outstanding results through an integrated campaign using a variety of both online and offline activity

Recognition of the best of the best UK search campaign, platform or software to be selected by our judges from the previous categories.

Celebrating entrepreneurs and businesses who embody a spirit of disruption, innovation and enterprise, the Awards will recognise business leaders from multiple industries across the 20 awards categories, including Digital, Young, Social Enterprise and three new categories Food and Drink, Fashion and Media Disruptors, with one entrepreneur being championed the ‘Great British Entrepreneur of the Year’.

The Award offers a comprehensive and applied understanding of the standards and processes required for effective data management. Secondly, it enables planning, implementation and monitoring of those standards and processes in any work situation.

Participants will be able to:
- Prepare a business case for investment in data and data management
- Implement data governance strategies for organisations
- Master the new discipline of Master Data Management and Customer Data… Show more

The Award offers a comprehensive and applied understanding of the standards and processes required for effective data management. Secondly, it enables planning, implementation and monitoring of those standards and processes in any work situation.

Participants will be able to:
- Prepare a business case for investment in data and data management
- Implement data governance strategies for organisations
- Master the new discipline of Master Data Management and Customer Data Integration
- Manage privacy, quality, security and permission for business success
- Use data for marketing and communications, including analysis techniques
- Manage the digital applications and choose the right technologies

Syllabus
- Module 1: Defining data and the principles of data management
- Module 2: Data that is “fit for purpose”
- Module 3: Technologies for managing and exploiting data
- Module 4: Combining data from different sources - customer data integration (CDI) and Master
Data Management (MDM)
- Module 5: Turning data into knowledge - realising and maximising the value of data to support
marketing strategy
- Module 6: The impact of legislation, regulation and ethics on data management
- Module 7: Keeping data secure
- Module 8: Developing a data governance strategy
- Module 9: Building a compelling business case for investing in data Show less

The IDM Award in Direct and Digital Marketing is created to deliver the latest skills and knowledge needed to progress in a digital marketing capacity and career, and give individuals and organisations the marketing edge.

Participants will understand:
- The revolution in customer power and why all marketeers and why all marketers must accept they are no longer in control of customer relationships
- Customer acquisition strategies and sources of new business
- The principles of… Show more

The IDM Award in Direct and Digital Marketing is created to deliver the latest skills and knowledge needed to progress in a digital marketing capacity and career, and give individuals and organisations the marketing edge.

Participants will understand:
- The revolution in customer power and why all marketeers and why all marketers must accept they are no longer in control of customer relationships
- Customer acquisition strategies and sources of new business
- The principles of profitable customer retention and CRM
- The essentials of privacy and data protection legislation

Syllabus
- Topic 1 Overview of direct and digital marketing
- Topic 2 Developing direct marketing strategy
- Topic 3 The role of research
- Topic 4 Direct marketing and the internet
- Topic 5 Budgeting, measurement and evaluation
- Topic 6 Developing and managing a marketing database
- Topic 7 The power of testing
- Topic 8 Media planning offline and online
- Topic 9 Campaign planning
- Topic 10: Briefing and producing creative work Show less

The Search Marketing award programme involves three days of intensive tuition and culminates in an assignment followed by a final examination paper.

Participants will be able to:
- Review consumer search behaviour and competitor search activities to create a realistic search targeting strategy
- Demonstrate an understanding of legislation and codes of practice affecting search marketing
- Plan tests and interpret analytics data to develop recommendations to improve commercial… Show more

The Search Marketing award programme involves three days of intensive tuition and culminates in an assignment followed by a final examination paper.

Participants will be able to:
- Review consumer search behaviour and competitor search activities to create a realistic search targeting strategy
- Demonstrate an understanding of legislation and codes of practice affecting search marketing
- Plan tests and interpret analytics data to develop recommendations to improve commercial results from search marketing
- Confidently interpret the latest Search ranking and Quality Score factors in order to improve SEO and paid search campaign ROI
- Build and own the integrated search marketing strategy and roadmap within their organisation

Syllabus
- Module 1: Introduction
- Module 2: Market analysis
- Module 3: Search targeting strategy
- Module 4: On-site SEO
- Module 5: Link building and SMO
- Module 6: Paid search marketing
- Module 7: Vertical search
- Module 8: Search marketing management
- Module 9: Innovative search strategies

Due to complete December 2013 Show less

Top performing brands for fan engagement and in this year’s Social Brands 100 across Facebook, based on

Brand post engagement
Fan post:Brand post ratio
Fan post engagement
Fan posts interacted with by brand

Improve your existing negotiating skills, learn new skills and techniques, gain confidence in handing difficult conflicts and achieve measurably better deals

- Understand the structure underlying all negotiations
- Identify the appropriate skills used in negotiations
- Practise these skills in a constructive learning environment
- Deliver a measurable improvement in performance

A course for people who want to play an active role in informing and enthusing people about the benefits of sport and a healthy lifestyle. With a wide range of course options, there is the possibility to explore all aspects of sport, science, management and legal aspects of the private and public sectors of the health and leisure industry.

Module focus on the following areas:

- Leisure & Business management
- Private and Public Sector
- Psychology and Profiling
-… Show more

A course for people who want to play an active role in informing and enthusing people about the benefits of sport and a healthy lifestyle. With a wide range of course options, there is the possibility to explore all aspects of sport, science, management and legal aspects of the private and public sectors of the health and leisure industry.

Module focus on the following areas:

- Leisure & Business management
- Private and Public Sector
- Psychology and Profiling
- Business Law
- Food Nutrition and Personal Training Show less