Sanjana Gupta
Content Manager at Forbes - SMB | I help businesses achieve revenue growth through expertise in SEO, content strategy, and user engagement | Lifestyle Writer - Bebeautiful, Man's World |
London, England, United Kingdom
1K followers
500+ connections
Über uns
Hi, I'm Sanjana!
I bring a wealth of expertise earned through dual master's degrees and over 5+ years of directing strategic content planning, SEO optimisation, and comprehensive strategies that amplify brand presence, drive user engagement, and propel revenue growth. With a proven track record of success, I showcase proficiency in SEO/SEM, website management, user experience optimisation, conversion rate optimisation (CRO), A/B testing, and data-driven decision-making.
Career Highlights:
🏆 BeBeautiful: Authored over 50 high-performing beauty articles, with one piece garnering a remarkable 60,000+ views, significantly boosting readership.
📈 Man’s World: Spearheaded daily content production, consistently achieving viewership of 10,000+ per story. Led social media copywriting and campaign management, elevating brand awareness and audience engagement.
📰 GQ: Oversaw the Editorial Blackbook, collaborating closely with executive leadership to manage syndication stories. Created an Instagram trend analysis database, empowering the Social Media team to boost engagement.
🚀 Forbes Advisor: Rapidly advanced from Content Operations Intern to Content Manager, showcasing exceptional content production skills. Launched Health & Home verticals, amplifying brand visibility and traffic. Built and led a high-performing team, implementing training programs to boost content publishing efficiency.
As Content Manager, I currently helm strategic planning, optimise on-page SEO, and craft authoritative E-E-A-T content, resulting in significant visibility and engagement gains in organic and paid search. Increased monetisation through affiliate marketing with robust performance tracking and optimisation. Enhanced UX via A/B testing and data-driven responsive design, improving page speeds.
Let's connect to discuss digital marketing trends, innovative content strategies, and potential collaborations. Feel free to reach out at [email protected].
Contributions
Activity
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Yesterday Aldi UK's Sustainability Team came together alongside the Marine Conservation Society at Tamworth Castle to participate in a litter pick…
Yesterday Aldi UK's Sustainability Team came together alongside the Marine Conservation Society at Tamworth Castle to participate in a litter pick…
Liked by Sanjana Gupta
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It's official! I've been accepted into Girls in Marketing Internship Programme sponsored by Semrush, Adobe and RISER. I look forward to being…
It's official! I've been accepted into Girls in Marketing Internship Programme sponsored by Semrush, Adobe and RISER. I look forward to being…
Liked by Sanjana Gupta
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🎉 Thrilled to share that I’ve received the Rockstar Rookie Award at Forbes Advisor!🎉 A big thank you to my amazing team for their support and…
🎉 Thrilled to share that I’ve received the Rockstar Rookie Award at Forbes Advisor!🎉 A big thank you to my amazing team for their support and…
Liked by Sanjana Gupta
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Licenses & Certifications
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Content Marketing Certification
HubSpot
Issued ExpiresCredential ID 6e2d1db7767d4030836648fd9a5a88fc -
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Projects
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Bp Management and Business Consulting
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Led a comprehensive rebranding and strategic marketing transformation for Bp Management and Business Consulting, for a modernised website and revitalised brand identity that resonated with their target audience, and a multi-channel marketing strategy to drive growth. Recommended SEO strategies to further solidify their online presence, demonstrating ability to create a cohesive brand experience across digital channels.
More activity by Sanjana
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We’re excited to be featured in the Talking Tech and Digital section of the August issue of Northern Insight Magazine! Nikolaos and I had the…
We’re excited to be featured in the Talking Tech and Digital section of the August issue of Northern Insight Magazine! Nikolaos and I had the…
Liked by Sanjana Gupta
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New Women in Tech SEO Festival 2025 location ✔ April 3rd, 2025 | Portland, Oregon, USA I signed our venue contract and paid its deposit back in…
New Women in Tech SEO Festival 2025 location ✔ April 3rd, 2025 | Portland, Oregon, USA I signed our venue contract and paid its deposit back in…
Liked by Sanjana Gupta
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Introducing our very first cohort of Women in Tech SEO Advisory Board! At WTS, we want to live in a future where everyone feels a true sense…
Introducing our very first cohort of Women in Tech SEO Advisory Board! At WTS, we want to live in a future where everyone feels a true sense…
Liked by Sanjana Gupta
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How to find great co-marketing partners in 3 minutes: (1) Go to SparkToro and run a search for the audience that visits your website. Click on the…
How to find great co-marketing partners in 3 minutes: (1) Go to SparkToro and run a search for the audience that visits your website. Click on the…
Liked by Sanjana Gupta
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🥁 I actually thought I would share this in September, but I believe in the power of numbers! With just 60 days left until the first digital…
🥁 I actually thought I would share this in September, but I believe in the power of numbers! With just 60 days left until the first digital…
Liked by Sanjana Gupta
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When I was 27, I worked for a 22-year old SEO millionaire. I earned £18,000 a year, and this was 4+ years ago. (He wasn't a millionaire at the time,…
When I was 27, I worked for a 22-year old SEO millionaire. I earned £18,000 a year, and this was 4+ years ago. (He wasn't a millionaire at the time,…
Liked by Sanjana Gupta
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When you're an SEO and you get pulled into a meeting by the CEO to talk about why you're not ranking 17 hours after changing 2 title tags...
When you're an SEO and you get pulled into a meeting by the CEO to talk about why you're not ranking 17 hours after changing 2 title tags...
Liked by Sanjana Gupta
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What a moment. Our Women in SEO & Digital Marketing community has reached more than 100 members since our launch last month 🫶🎉🎉 Feeling super…
What a moment. Our Women in SEO & Digital Marketing community has reached more than 100 members since our launch last month 🫶🎉🎉 Feeling super…
Liked by Sanjana Gupta
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