Sanjana Gupta

Led the development of a strategic content planning, optimising on-page SEO and crafting E-E-A-T content. This resulted in a significant increase in both organic and paid search visibility, along with improved user engagement. Increased monetisation through the implementation of affiliate marketing with performance tracking and optimisation strategies. Enhanced user experience through A/B testing, data-driven analysis, and the implementation of responsive design for improved page load speeds.

Oversaw the global content strategy and development encompassing SEO for the US, UK, India, and German markets. Spearheaded the launch of new content verticals like Forbes Health & Home, which drove significant organic traffic growth and amplified brand awareness. Built and led a high-performing production team, implementing training programs that resulted in improvement in key performance indicators (KPIs). Partnered with Automation Editor to implement API-driven content automation… Mehr zeigen

Oversaw the global content strategy and development encompassing SEO for the US, UK, India, and German markets. Spearheaded the launch of new content verticals like Forbes Health & Home, which drove significant organic traffic growth and amplified brand awareness. Built and led a high-performing production team, implementing training programs that resulted in improvement in key performance indicators (KPIs). Partnered with Automation Editor to implement API-driven content automation, streamlining the publishing workflow. Weniger anzeigen

Strategically developed and launched the development and launch of targeted landing pages optimised for UK, DE, and IN markets. Spearheaded a team of 10+ Content Producers and Trainees, developing and implementing production strategies and driving significant improvement in KPIs. Partnered with the Tech Team to identify and address content delivery bottlenecks, implementing technical solutions to aided performance improvement and a reduction in publishing delays. Executed data-driven content… Mehr zeigen

Strategically developed and launched the development and launch of targeted landing pages optimised for UK, DE, and IN markets. Spearheaded a team of 10+ Content Producers and Trainees, developing and implementing production strategies and driving significant improvement in KPIs. Partnered with the Tech Team to identify and address content delivery bottlenecks, implementing technical solutions to aided performance improvement and a reduction in publishing delays. Executed data-driven content monetisation strategies through market research and cross-team collaboration. Streamlined white-label content workflows for efficiency gains. Weniger anzeigen

Managed high-volume content formatting, producing 15+ articles per week meeting strict standards and tight deadlines for FA USA. Developed and launched high-converting landing pages, driving organic traffic growth. Identified content delivery bottlenecks, collaborating with tech team on solutions for performance boost. Created and executed content monetisation strategies across FA US verticals through market research and collaboration with the Business Development team.

Produced high-volume, quality content within tight deadlines across Personal Finance, Credit Cards, Insurance and Investing verticals. Collaborated with compliance team to integrate regulatory standards. Worked closely with external SEO experts to optimise website architecture and improve site speed.