Stacey Kehoe

I love to collaborate with other podcasters to cross-promote each other’s shows. This can help you tap into new audiences who are already interested in your industry. Appear as a guest on other podcasts and invite other podcasters to your show. Tell compelling stories via podcasts related to your business, industry, or personal entrepreneurial journey. Storytelling can be a powerful way to engage listeners and make your brand memorable.

In my experience, underperformance almost always stems from a client's unrealistic expectations for the timeline of a project or campaign. It's crucial to communicate clearly and manage their expectations effectively. Break the project into smaller, manageable milestones with clear deadlines. This approach can help the client see progress and understand that achieving the final goal requires completing each step methodically.

Ensure your landing pages are relevant, user-friendly, and optimized for conversions. Improve loading times, make sure the call-to-action is clear, and align the content closely with the ad's promise. Reduce spend on underperforming areas to maximise ROI or consider implementing retargeting strategies to reach users who have previously interacted with your site but did not convert, keeping your brand top of mind. Continuously analyse the data from your campaigns to identify patterns and insights. Use these insights to inform future strategies and decisions. If internal efforts aren’t yielding results, consider consulting with a digital marketing agency or expert to get a fresh perspective and professional guidance.

To start identifying the problem, I would look at: Click-Through Rate (CTR) Decline - A significant drop in CTR may indicate that your ads are no longer engaging your audience. Consider what changes have occurred in your marketplace recently. Impression and Reach Stagnation or Decrease - A reduction in the number of times your ads are shown can suggest issues with ad fatigue or your targeting. Quality Score Decline (for platforms like Google Ads)- This affects your ad rank and cost, indicating that your ads or landing pages are less relevant. Lowered Impression Share - This could indicate increased competition or reduced relevance.

Focus on refining your unique strengths and differentiators to stand out and capture attention. Be realistic about if your ideal customers will truly view these as USPs. Consider your own personal story, how does that make your audience want to work with you? Additionally, consider building a list of 100 thought leaders in your sector and consider collaborating with them to amplify your visibility and reach.

Utilise data and technology to deliver personalised advertising messages tailored to the preferences and interests of individual consumers. Personalised ads are more relevant and less likely to be perceived as intrusive or annoying when you truly understand your audience.