Vanessa Goddevrind

Wealthy shoppers looking for exclusive beauty products and bespoke experiences have been underserved. But that may change soon. Brands entering the luxury space may find more untapped opportunities than ever.

After being hit significantly by the pandemic, all categories within the beauty sector are performing strongly, driven partly by burgeoning social commerce channels for which beauty products are perfectly suited. Amid the growth, the sector’s competitive intensity shows no signs of abating, as luxury fashion houses continue to expand their beauty ranges at pace in a bid to boost revenues and attract new customers without eroding their brand values.

Like other e-commerce but with less fanfare, C2C trade has expanded during the COVID-19 crisis alongside demand for recycled goods. A new business model could support still stronger growth.

The global pandemic has brought about many changes in the way we work, learn and interact. As a society, we have been compelled to rethink all processes in our everyday lives – including what we purchase. With the goal of creating a healthier and more ethical lifestyle, the new age consumer has come to expect a higher degree of scientific rigor behind their products and is asking for more transparency from companies in this area.

How are brands addressing the post-pandemic shift? In what… Mehr zeigen

The global pandemic has brought about many changes in the way we work, learn and interact. As a society, we have been compelled to rethink all processes in our everyday lives – including what we purchase. With the goal of creating a healthier and more ethical lifestyle, the new age consumer has come to expect a higher degree of scientific rigor behind their products and is asking for more transparency from companies in this area.

How are brands addressing the post-pandemic shift? In what ways are science and technology breakthroughs being used to inspire the research and development of high value products? What are some of the scientific discoveries that will inform the products of tomorrow to meet the demands of consumers and retailers?

This event, hosted in partnership with The Estée Lauder Companies, explored how cutting-edge scientific discoveries and game-changing technologies are shaping the products of tomorrow. Weniger anzeigen

As many consumer businesses struggle to deal with the pace of change, the beauty sector shows the way.