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Deion Sanders
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Elevate and Dominate: 21 Ways to Win On and Off the Field Hardcover – March 12, 2024

4.7 4.7 out of 5 stars 355 ratings
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Instant New York Times Bestseller

Deion “Coach Prime” Sanders is one of the greatest motivators and inspirational leaders of all time—on the field, in business, with family, and in his community. Now, he delivers the ultimate playbook of inspiring personal stories, winning strategies, and the motivation required to help us “elevate and dominate” in all aspects of our lives.

A natural-born leader, Deion Sanders demands and expects the best from himself and from those around him, never settling for anything less. Whether it’s dealing with intense pressure, using the competition to his advantage, or navigating personal challenges—both physical and emotional—Sanders has conquered it all by applying the hard-earned principles he’s learned throughout his life and career.

The twenty-one inspirational ways to win here are based on the motivational stories and experiences of Sanders’s incredible life, including being raised by a single mother who sacrificed and worked nonstop to support her family, being enshrined in the Pro Football Hall of Fame, earning his place as a head coach with a Division I football team, and being a dedicated father of five accomplished children.

His inspirational messages reach far beyond the world of sports because they are based on deep faith, respect for himself and others, and an unflagging commitment to that which he believes in. They are designed to help anyone who is looking to improve the quality of their life, whether it be in business and leadership, relationships and partnership, or parenting and family. Through his unique and powerful lens, Coach Prime provides the direction, motivation, and action required for anyone to dominate and win at life.
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  1. Print length
    288 pages
  2. Sprache
    Englisch
  3. Publisher
    Gallery/13A
  4. Publication date
    March 12, 2024
  5. Dimensions
    6 x 1 x 9 inches
  6. ISBN-10
    1668026791
  7. ISBN-13
    978-1668026793
  8. See all details
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Editorial Reviews

Review

Praise for ELEVATE AND DOMINATE

"I’ve known Prime since his days in Dallas. I have witnessed the countless wins in his life and his career. Although impressive, it is not that, which has gained my respect and admiration—but rather the losses that I’ve had a front row seat to witness, that through his deep faith and strong will, he has been able to conquer, and as a result, go on to be nothing less than a national treasure."
–Steve Harvey

“Coach Prime transcends the role of a typical coach, serving as a mentor and life guide to his players. He shapes them into not only skilled athletes but also resilient individuals, ready for life's challenges. His presence offers a blend of inspiration and strength, molding his players into better men, both on and off the field. That’s why we love him.”
–Gillie Da Kid and Wallo267, Million Dollaz Worth of Game

“Oftentimes, legends aren’t appreciated in their prime. It’s when you look back over their work that their greatness is visible. That’s not the case with Deion Sanders. His authenticity is on display. His legacy is being written in front of us. He is 100% unapologetic and that’s inspiring. How often does a black man get to walk boldly and confidently in his gifts? Hardly ever. He has carved out his own path in sports, marketing, and coaching. All of it, backed with his faith in God. Whether you love him or hate him, you can’t deny he’s legendary.”
–Dawn Staley, Women’s Basketball Hall of Fame player and coach

“In every generation, there's a light bearer. Someone who offers hope and is true to who they are, no matter the circumstance or outcome. Coach Prime is that light for this generation. He has never met an obstacle he couldn't overcome, faced a challenge he wasn't ready for, or been afraid to step up when the time came. His light, hope, faith, and authenticity are the hallmarks of a great man. His story, shared here, will change lives for the better. It definitely changed mine.”
 –Eric Thomas, motivational speaker and New York Times bestselling author of You Owe You

“Unc is a blessing to everyone he comes across. That’s just who he is. For me, in my world and in my life right now, he is a father figure. And he’s that to almost everybody he talks to because he’s able to make that kind of real, personal connection with so many people. He’s able to accomplish what for most of us would be impossible.”
–Lil Wayne

“In Elevate and Dominate, Deion Sanders draws from a lifetime of victories and vicissitudes, prosperity and pitfalls, apexes and agonies, and opportunities as well as obstacles. I’ve seen him embody and exemplify these principles on a daily basis. Learn here how to win from an absolute and verifiable winner!”
–Dr. E. Dewey Smith, pastor, author, and executive coach

“He [Deion] has taken tips and tools and tricks from the field and he’s bringing them to our lives. It’s a beautiful book.”
–Kwame Alexander, author and poet

About the Author

Deion “Coach Prime” Sanders has redefined coaching and leadership, most currently at the University of Colorado. As the only player in sports history to play in a Super Bowl and the World Series, he has transformed his athletic prowess and vision into that of an elite-level coach and mentor. Prior to his time in Boulder, he led Jackson State University to two SWAC Championships, receiving SWAC Coach of the Year honors. He is a member of the Pro Football Hall of Fame, a two-time Super Bowl Champion, and an eight-time Pro Bowler. Coach Prime is a cultural icon, sports legend, innovative coach, successful entrepreneur, and father of five children.

Don Yaeger is a New York Times bestselling author, longtime associate editor at Sports Illustrated, and one of the most in-demand public speakers on the corporate circuit. He is the host of the highly rated Corporate Competitor Podcast. He lives in Tallahassee, Florida, with his wife and two children. Visit DonYaeger.com for more information.

Product details

  • Publisher ‏ : ‎ Gallery/13A (March 12, 2024)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1668026791
  • ISBN-13 ‏ : ‎ 978-1668026793
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6 x 1 x 9 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 355 ratings

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Deion Sanders

Deion Sanders

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Customer reviews

4.7 out of 5 stars
355 global ratings

Customers say

Customers find the book a great read with inspiring themes.

AI-generated from the text of customer reviews

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Inspirational themesReading experience
18 customers mention "Inspirational themes"18 positive0 negative

Customers find the book very inspiring, insightful, and rich. They also appreciate the perspective, business/life lessons, and great examples of setting goals and working towards them. Customers also mention the book is determined in overcoming challenges.

"this book will be a great inspiration to anyone who will take the time to read it as it can speak to all ages, and I really appreciate the..." Read more

"This book is motivating and inspirational because of the real connection of Coach Prime...." Read more

"...you are, where you are in life, this book is for YOU🙌🏼💯 Ecpvery page is rich and filled with love and wisdom!..." Read more

"...This book is packed with inspirational stories from Sanders' own life, from his upbringing by a strong single mother to his triumphs on the field..." Read more

18 customers mention "Reading experience"18 positive0 negative

Customers find the book great, well written, and good for everyone. They also appreciate every chapter.

"This a great read." Read more

"I believe this book was a good book..I believe I was not the chosen audiences as the wisdom was not anything new..I celebrate Deion Sanders in all..." Read more

"Deion definitely knocked this one out of the park. Very well written and super helpful!" Read more

"100 percent good book , he breaks down life and the ups and downs you come across ,and how to be a better person along the way" Read more

Coach Prime's Playbook for Winning in Life
5 out of 5 stars

Coach Prime's Playbook for Winning in Life

Deion Sanders isn't just a football legend, he's a motivator extraordinaire. In his new book "Elevate and Dominate: 21 Ways to Win On and Off the Field," Coach Prime lays out a clear path to reaching your full potential.This book is packed with inspirational stories from Sanders' own life, from his upbringing by a strong single mother to his triumphs on the field and sidelines. He shares the lessons learned along the way, offering practical advice applicable to every area of life, be it work, relationships, or personal growth.Whether you're a die-hard sports fan or simply looking for a motivational boost, "Elevate and Dominate" will resonate with you. Sanders' message is clear: with hard work, dedication, and the right mindset, anything is achievable.
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Top reviews from the United States

Henry Davis
5.0 out of 5 stars Awesome book
Reviewed in the United States on April 26, 2024
Verified Purchase
this book will be a great inspiration to anyone who will take the time to read it as it can speak to all ages, and I really appreciate the importance of faith in his life
3 people found this helpful
Helpful
 Bericht
Naff1boy
5.0 out of 5 stars Recommended
Reviewed in the United States on July 25, 2024
Verified Purchase
This a great read.
Helpful
 Bericht
Jewel Myers
5.0 out of 5 stars Motivating
Reviewed in the United States on July 21, 2024
Verified Purchase
This book is motivating and inspirational because of the real connection of Coach Prime. Deion Sanders keeps it real and displays vulnerability about his life and life application of these 21 ways to elevate and dominate on and off the field. I appreciate him for sharing and am encouraged to continue on the path God has me on.
One person found this helpful
Helpful
 Bericht
Juuj
5.0 out of 5 stars This book is good for EVERYBODY!
Reviewed in the United States on April 15, 2024
Verified Purchase
No matter who you are, where you are in life, this book is for YOU🙌🏼💯 Ecpvery page is rich and filled with love and wisdom! This is the best investment you will make in yourself or someone you care about. Buy this book!
3 people found this helpful
Helpful
 Bericht
Nopohboy
4.0 out of 5 stars Eh
Reviewed in the United States on June 2, 2024
Verified Purchase
I believe this book was a good book..I believe I was not the chosen audiences as the wisdom was not anything new..I celebrate Deion Sanders in all of his greatness and applaud his life as a living example of what we can use as measurement of greatness and howto achieve it.
One person found this helpful
Helpful
 Bericht
Rembrandt
5.0 out of 5 stars Excellent life lessons
Reviewed in the United States on June 29, 2024
Verified Purchase
This book should have been available at the start of my career. Pls recommend it to young people. Loved it
Helpful
 Bericht
BigEl
5.0 out of 5 stars Great read
Reviewed in the United States on May 25, 2024
Verified Purchase
I am glad mostly about the authenticity of the wording and I also bought the audiobook and it's 100% all Prime Time
One person found this helpful
Helpful
 Bericht
MikeTruly
5.0 out of 5 stars Coach Prime's Playbook for Winning in Life
Reviewed in the United States on March 20, 2024
Verified Purchase
Deion Sanders isn't just a football legend, he's a motivator extraordinaire. In his new book "Elevate and Dominate: 21 Ways to Win On and Off the Field," Coach Prime lays out a clear path to reaching your full potential.

This book is packed with inspirational stories from Sanders' own life, from his upbringing by a strong single mother to his triumphs on the field and sidelines. He shares the lessons learned along the way, offering practical advice applicable to every area of life, be it work, relationships, or personal growth.

Whether you're a die-hard sports fan or simply looking for a motivational boost, "Elevate and Dominate" will resonate with you. Sanders' message is clear: with hard work, dedication, and the right mindset, anything is achievable.
Customer image
MikeTruly
5.0 out of 5 stars Coach Prime's Playbook for Winning in Life
Reviewed in the United States on March 20, 2024
Deion Sanders isn't just a football legend, he's a motivator extraordinaire. In his new book "Elevate and Dominate: 21 Ways to Win On and Off the Field," Coach Prime lays out a clear path to reaching your full potential.

This book is packed with inspirational stories from Sanders' own life, from his upbringing by a strong single mother to his triumphs on the field and sidelines. He shares the lessons learned along the way, offering practical advice applicable to every area of life, be it work, relationships, or personal growth.

Whether you're a die-hard sports fan or simply looking for a motivational boost, "Elevate and Dominate" will resonate with you. Sanders' message is clear: with hard work, dedication, and the right mindset, anything is achievable.
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8 people found this helpful
Helpful
 Bericht