Activator Summit 2024: Unleash your Inner Behavioural Scientist

Presenter:

Amanda Jones

Creative Strategy Director

Amanda Jones, Creative Strategy Director at Given, part of Anthesis Group, shared how organisations can unleash their inner behavioural scientist to change behaviours and achieve more environmental and social impact.

Watch the recording to learn more about the three key principles that you can use when driving behaviour change:

• Become people obsessed
• Know what will motivate change
• Get creative about nudging action