Carbon neutral by 2030.

From production to recycling, we are working to lower the carbon impact of everything we do.2 And even though you can do more with our products than ever, the average Apple device now uses 70% less energy than in 2008.3

More recycling, less waste.

Better recycling technologies help us reuse more materials. And to minimise waste and transport emissions, we use smaller, reduced-plastic packaging with wood fibre that is 100% recycled or responsibly sourced. It’s all part of our plan for progress.4