The hidden costs of free shipping: Unpacking how shipping prices impact your shopping habits

The hidden costs of free shipping: Unpacking how shipping prices impact your shopping habits

Shoppers pass a huge sign promising free shipping that hangs on the window at the L.L. Bean retail store in Freeport, Maine, which is reflected in the background, on Thursday, Nov. 3, 2005. The famous store is offering free shipping for the first time in three years as it joins other retailers in getting an early jump on a holiday season in which high gas prices and heating costs could influence consumer spending. (AP Photo/Pat Wellenbach)(AP Photo/Pat Wellenbach)

Most of us are familiar with that all-too-common shipping gimmick seen on eCommerce sites nationwide: Free shipping if you purchase enough items to meet a specific cost threshold. While this sort of shipping incentive can provide opportunities for savings, it often can also influence consumers to spend more than they initially intended. So, how can you tell when you’re getting a good deal when you spend enough to get free shipping, and when should you seek out alternatives? This week, let’s discuss the hidden costs of free shipping.

How important is free shipping to consumers?

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