Metro, the UK’s largest circulating weekday newspaper, has teamed up with Mediaforce to launch unrivalled new print package opportunities.
Metroforce will enable advertising partners to easily and effectively engage a combined reach of 3.4million daily UK readers – 1.5million more than its nearest competitor.
Metro engages a valuable, influential urban audience. Collaborating with Mediaforce and its portfolio of 39 quality daily paid for titles will complement its existing urban footprint, engaging even more local communities with a total of 1.2million copies of newspapers circulated, covering 81% of the UK.
This latest evolution for the print industry is a result of Metro and Mediaforce proactively engaging with a changing media landscape; responding to the needs of media planners who are demanding not only scale, but more collaborative partners that offer high quality, brand-safe environments that deliver ROI for clients.
Metroforce’s new print packages, available for a range of budgets in trusted and creative editorial environments, will enable brands to tap into previously untapped geographies – with ease.
Richard Thomson, Managing Director – Metro, said: “We’re thrilled to be working with Mediaforce and offering exclusive new print opportunities for our and their advertising partners. There’s no denying the importance and effectiveness of trusted news – and if you are buying print advertising, Metro is already a must buy. The extension into 39 highly complementary local communities offers new creative and attention-grabbing prospects for everyone involved.”
Scott Gill, Managing Director – Mediaforce, said: “Metro and our 39 title dailies package offer the perfect combination. Being able to get to the heart of the community is so important. The Metroforce proposition will be the new entry point into printed news media for clients and brands. It will offer bigger, broader reach than any other printed news offering; with unmatched coverage of towns and cities big and small. Watch this space for the companion digital solution to this innovative new tie-up.”
Iceland and The Food Warehouse are the first advertising partners to take advantage of the exciting new offering with a 12-week campaign launching 11th July. With 100% of the Metroforce package titles having an Iceland store in their marketplace, the partnership is perfect for broadening its reach of both main shoppers and Iceland’s target audience.
