Jeremy Clarkson fans issue one demand after 'sick' pub prices spark fury

Jeremy Clarkson opened the doors of his Cotswolds village pub on Friday to huge fanfare, but not all of the several hundred people who queued to get a first taste appreciated the prices.

Taking to Instagram afterwards, one slammed of the Clarkson's Farm star: "Really necessary to charge those prices? Absolutely ripping people off because it’s on TV, it’s sick." Another griped: "Now you wonder why people go to the supermarket."

However, during a passionate opening time speech, Jeremy revealed: "Every single thing was grown by British farmers, even the black pepper and the sugar!" Fans have now rushed to his defence, pointing out that locally sourced fresh produce will cost more to Jeremy than cheap imports, as they demanded for punters to stop complaining about the prices.

"Please stop complaining about the prices. You can't compare them to a 'normal' pub, where food is sourced by huge national wholesalers," one wrote. "Mr. Clarkson buys directly from local farmers, which cuts out the middle man, and provides a fair price to the farmer so the produce is much better quality and helps British farmers."

The fan added that was "worth a few extra quid in my book, as is the experience in visiting". He added: "Before moaning about prices, just ask yourself if you are comparing like for like."

"If you don't like the prices, don't go, it's really that simple!" agreed another.

A third chimed in: "Looked at the menu and the prices are comparable to both pubs in our village and the Hawkstone beer is cheaper…"

"It's about time people started using their local butcher/grocery...not just because it's become popular all of a sudden. The supermarkets have been screwing farmers for years while importing what we grow here, it needs to change and screw the supermarkets out of it," another commented.

The praise kept coming as one pub-goer stated he'd "done so much for farming in the UK" and added: "If you don’t like farm produce … don’t go! You wouldn’t go to a Chinese and demand a Curry would you? There’s always that group of people that will moan. It’s a FARM produce restaurant and I can’t wait to visit!"

"For a craft beer/cider etc, the prices stand up extremely well. Peroni’s average National price is £5.84. Well done to the whole team that put this together. I hope it’s a huge success," another fan added.

Meanwhile, many pub-goers who heard how he'd banned Labour leader Keir Starmer from his premises until he took a fairer stance towards farmers cheered him on heartily, suggesting he runs for the PM role himself.

His commitment to an all-British menu means Jeremy has also banned ketchup from his pub, as Heinz moved production to Poland and Spain - and he's vowed there will be no Coca Cola either.

Instead, he's brought fans his partner Lisa's home-made apple juice brand, as well as his range of Hawkstone drinks - and even the sausages and mash are accented with his beer brand's gravy.

Read our review of the grand opening of Jeremy's pub here.