Pixie Lott: Turn It Up
LOTT has the lot: bombshell beauty, music school training and kittenish rasp to a natural singing voice but Turn It Up disappoints.
Single Mama Do promised what the album hasn’t delivered, a sort sultry self-confidence with a pinch of the wreckless that would do Lady Gaga proud.
But corny power ballads such as Cry Me Out and too much half-baked R&B mistakenly attempt to give Pixie depth when she – or rather her writers – should be gunning for surface only.
PIXIE LOTT: TURN IT UP
(Mercury)
VERDICT: 2/5