Gone are the days when a quid could get you a treasure trove of sweets from your corner shop, and nothing riles up Brits quite like the soaring cost of a Cadbury's Freddo.
Once a mere 10p back in the early noughties, this beloved chocolate amphibian now demands a whopping 25p.
Aldi, ever the hero for the budget-conscious, has swooped in with their own version Deeno the Dinosaur. These dino-themed delights are a steal at £1.99 for a pack of ten, earning applause from thrifty shoppers across social media platforms.
Yet, a faux pas occurred when one customer dared to compare Deeno to Freddo, innocently inquiring about a caramel variant akin to Freddo's own.
Michelle Hodge took to Twitter with her request: "I absolutely love these little Deeno bars. Do you think you may bring out a caramel like that other brand that's a frog? 10 bars for £1.99 BARGAIN you'd only get 8 frogs."
READ MORE: Cadbury axes 'sensational' chocolate bar leaving fans 'devastated' [LATEST]
Aldi's response was nothing short of cheeky, as they clapped back: "Don't ever compare us to that overpriced amphibian again."
This exchange tickled many Aldi patrons, prompting declarations of allegiance to the discount dinos over their pricier froggy counterparts.
In a testament to the chocolate bar, one individual declared: "This is an attack on the Finest Chocolate Bar Ever Made. I shall buy a pack later and see if they compare.."
Have you gave Aldi's Deeno bars a go? Let us know what you think in the comments below.
Another chimed in with their preference: "Nah but caramel Deeno is a great shout," while a third reminisced about familiar treats: "Freddos after watching Jurassic Park."
Regrettably, the new confection isn't available in all stores, leading one user to claim: "These are a myth...never seen them and look every time I go in..." Responding to the comment, Aldi expressed sympathy: "Sorry but, they're not available in all stores. Where about are you and we'll pass it along? ".
Cadbury's has yet to respond to requests for comment.
Don't miss...
Tesco and Aldi issue emergency refunds with 'no receipt required' [MONEY]
People are only just figuring out what Aldi stands for and minds are being blown [LATEST]
Aldi supermarket shares reason cashiers scan your food shop quickly at checkouts [SHOPPING]
Cadbury axes 'sensational' chocolate bar leaving fans 'devastated' [FOOD]
Reddit fans go wild as Freddo drops back to 10p in Sainsbury's [SHOPPING]