Greggs announces Primark clothing range launching in 60 UK stores - where to buy items
WHAT could be tastier than a collaboration between the two high street favourites, Primark and Greggs? The companies have just announced their unlikely, never before seen partnership - what do they have in store?
Martin Lewis explains how to get a free item from Greggs
Following teasers over the weekend, the two high street giants have announced their collaboration, combining fashion and flavour to create a first of its kind infusion. Find out if your local Primark is one of just 60 special stores proving all new goods from the collaboration.
From Saturday 12 February at 8am, the world’s largest Primark will play host to the world’s largest Greggs, with the launch of a new and fresh concept - 'Tasty by Greggs’.
Seating a whopping 130 people, 'Tasty by Greggs' will give shoppers the chance to unwind after shopping and enjoying some delicious baked goods.
Fans of the British bakery chain will be delighted to know that customer favourites including sausage rolls, bakes, pizza, sweet treats, freshly ground coffee and hot food to-go will be available.
But those who cannot get to Birmingham, never fear, as Greggs will also launch its very first official clothing range in partnership with Primark.
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Just 60 stores will stock the new range:
Cardiff
Manchester
Birmingham High Street
Oxford Street West
Liverpool
Oxford Street East
Bromley
Coventry
London – White City
Newcastle
Meadowhall
Southampton
Lakeside
Edinburgh
Wood Green
Nottingham
Gateshead
Kingston
Watford
Leicester Fosse Park
Bristol
Glasgow Argyle St
Birmingham Fort
Croydon
Poole
Leeds Trinity
Middlesbrough
Plymouth
Telford
Aberdeen
Blackpool
Merryhill
Leicester
Hammersmith
Trafford Centre
Harrow New
Milton Keynes
Llanelli
Hanley
Bournemouth
West Wood Cross
Rushden Lakes
Milton Keynes
York - Monks Cross
Oxford Westgate
Banbury
Reading Broad Street
Stratford
Doncaster
Charlton
Romford
Braehead
Sheffield The Moor
Hull
Peterborough
Cambridge
Portsmouth
Ealing
Derby
Brighton
There will be 11 unique pieces of clothing in the collection available for foodie fashionistas to purchase from Saturday February 19.
Details of what will be included in the range will be announced in the leap up to the launch.
The exclusive range is the latest in a long line of iconic collaborations for Primark, including Disney, Netflix's Stranger Things, the NBA and Warner Bros' Harry Potter.
However, it will be a first for Greggs in its 83-year history, finally putting its name to clothing and accessories.
For those who can't wait until February 19 to get their hands on the collection, there will be a pop-up store on February 17 and 18 in the nation's capital.
Located in Soho London's Dean Street, the exclusive boutique will allow eager trendsetters to sample the collection before anybody else - by bookable appointment only.
Only 300 lucky attendees can even pick up two new pieces free of charge.
The appointment system provided by Design My Night will open for booking via links that will be shared on both Greggs and Primark Instagram and Facebook pages at 10am on Thursday February 10.
Both Primark and Greggs are hugely excited about their new relationship.
Raymond Reynolds, Business Development Director at Greggs stated: "Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK - so that fans can quite literally show their love for Greggs on their sleeves. We’ve got some great pieces that we can’t wait to share.
"Our ‘Tasty by Greggs’ café will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that’s already delivered across all of our shops."
Tim Kelly, Director of New Business Development at Primark added: “We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love.
"We’re thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range."