Princess Beatrice and Eugenie have 'strategic' position within Firm for key reason

Princess Beatrice and Princess Eugenie both have "strategic" positions when attending engagements so they can look like they are "integral parts" of the royal narrative without overshadowing other senior members of the Firm, a PR expert has claimed.

The Princesses of York have been attending several royal engagements recently alongside other members of the Royal Family, even though they are not working royals.

Beatrice and Eugenie were both pictured attending Royal Ascot this year and playfully chatting to cousins Prince William and Zara Tindall among other royals.

They also attended a garden party at Buckingham Palace in May to support their older cousin.

Meanwhile, Beatrice also sat in a roundtable discussion for William's Earthshot Prize Awards as the heir to the throne was busy meeting the Emperor and Empress of Japan who had travelled to the UK on a State Visit.

Now branding expert Desislava Dobreva has spoken about the York siblings' strategic placement and role within the Firm.

She told GB News: "Beatrice and Eugenie's support for key royal initiatives, such as Prince William's charity events, helps align them with the broader goals of the Royal Family.

"This strategic positioning has ensured they're viewed as integral parts of the royal narrative without overshadowing the senior working royals."

It comes as the two royals have been faced with calls to step up as the Royal Family has been battling health issues this year, leaving only a handful of working royals to juggle the workload.

King Charles and the Princess of Wales are both undergoing treatment for cancer, while Princess Anne spent five nights in hospital last month after suffering minor head injuries and a concussion following an incident with a horse in Windsor.