Police are begging Britons not to take part in Britain's "most dangerous" day out. Gloucester Cheese Rolling, which takes place today, sees thousands of people chase a wheel of Double Gloucester down Cooper's Hill in Tewkesbury, with tens of people getting injured each year.
Many come from across the UK and abroad to watch and take part in the unique competition.
The winner gets to keep the massive wheel of cheese, but the Tewkesbury Borough Safety Advisory Group (SAG) has warned it is not worth the safety risks.
The safety group, which is made up of emergency services officials and other groups, claims cheese rolling bosses have not informed them of plans for the event including how they intend to deal with parking and traffic on the day.
A particular concern raised by the safety team is how emergency services would be able to respond if there was a major incident with multiple casualties.
At last year's cheese rolling event a number of people suffered medical episodes and injuries which required emergency treatment by paramedics.
Double-crewed ambulances and rapid response vehicles struggled to gain access to the site for a prolonged period of time, which was said to have put a strain on the resources of both Gloucestershire Constabulary and South West Ambulance Service NHS Foundation Trust.
Don't miss...
The 10 worst places in England to get a GP appointment [LATEST]
Hedgehog had to be deflated after swelling to the size of a football [REPORT]
Busker given 'biggest tip ever' - but immediately offers to give it back [REVEALED]
Gloucestershire Constabulary's Assistant Chief Constable Arman Mathieson said: "The cheese rolling at Cooper's Hill is a unique tradition in our county and we have no desire to stop it.
"However, the SAG has again declared the event unsafe and we therefore have a duty to share this with the public.
"We are advising those who intend to attend or participate in the cheese rolling to consider the risk they might be putting themselves at."
Related articles
- Furious locals outraged as beauty spot parking charges rise by 300 percent
- Beautiful Cotswolds village that has barely changed in 300 years
- King Charles' neighbours in beautiful town fear second homes are ruining it
- Busker given 'biggest tip ever' - but immediately offers to give it back
- Incredible drone footage shows huge new £460m UK road being built