'Go green' goods are ditched to save cash
BRITONS are turning away from “green” or Fair Trade produce in order to save money, research revealed yesterday.
The number of families buying pricey alternative products has dropped by over 25 per cent in the past 12 months alone, a study has found.
Fair Trade is a social movement that aims to help producers in developing countries improve social and environmental standards.
But only 29 per cent of mothers now regularly buy ethical products if they cost more than the standard alternative, compared with 37 per cent in 2009.
Only a handful are able to spend extra on “green” produce, according to Consumer Mums, a quarterly report into modern mothers’ shopping habits.
A survey spokesman said: “Saving money in post-recession Britain is obviously more important than ever.”