Women buy the most wine
WOMEN buy eight out of 10 bottles of wine to drink at home, research showed yesterday.
Females are now the major buyers of wine, prompting experts to urge wine brands to cater for feminine tastes.
But the findings will fuel concerns that women are bingeing on cheap plonk in the secrecy of their own homes.
Their love affair with white wine – typified by Bridget Jones’s affection for Chardonnay – has faded. Instead 55 per cent say red is their favourite, followed by 35 per cent who favour white wine and seven per cent rose.
More than half (54 per cent) of the 1,300 British women questioned for Vinexpo said they were not put off by health warnings.Some 4,306 women across the UK, France, Germany, Japan and the USA were questioned.