For it is not just about the couple of hours in front of a bathroom mirror on the day itself but a massive amount of preparation and preening.
The time includes trawling round five or six shops and a handful of websites.
The study, by Sheilas' Wheels home insurance, found the real focus ahead of an occasion is on attention to detail.
Three-quarters of women will have their hair done, 13 per cent will get a fake tan, 27 per cent a pedicure or manicure, 18 per cent have a waxing session and 13 per cent will go for a facial.
A small number will even have a Botox jab or go in for a spot of teeth whitening.
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