Holly and Phillip scream with terror when a bread slicer wreaks havoc on This Morning
A BREAD slicer may not sound like a terrifying contraption, but a particularly intimidating item had Holly Willoughby and Phillip Schofirled shrieking with genuine terror on today's This Morning.
Holly and phillip have a break down over a bread maker
Breadmakers have seen a 300% rise in sales over the past year, although after today's ordeal, it seems unlikely that Holly and Phillip will be ordering one for Christmas.
As Alice Beer showcased her favourite bread makers, one bread slicer caused mass panic in the ITV studio.
With a bladed wheel in rapid rotation, poised to slice a crusty loaf like a knife to butter, Phillip just couldn't cope.
"You haven't got your hand on the thing," the silver haired host gasped.
This Morning Breadmaker fiasco
The menacing contraption was too much for the This Morning hosts
Stop, stop," shrieked Holly as Alice continued to obliterate her crusty bread for a lunch-time snack.
"Its really good for cutting bread," quipped thrill-seeker Alice. "Don't worry it's only an inch away from my artery".
Unimpressed, and begging his guest to put an end to the madness, Phillip barked: "Look at the state. Look at what you're doing with my loaf".
Thankfully, all three stars of the show lived to fight another day and continue with the rest of the show. Although, they weren't the only ones left quivering by the machine.
Altough, both Holly and Phillip admitted the ed result was 'delicious'
Viewers at home were equally petrified by the horrors on screen and let Phillip know he wasn't alone.
"Didn't know slicing bread was hell rising get yourself a bread knife common sense would tell you," wrote one viewer on Twitter.
Another added: "That bread slicer item on This Morning wasn't pleasant to watch, i've gone rather hot!"
@itvthismorning Didn't know slicing bread was hell rising get yourself a bread knife common sense would tell you #ThisMorning ????????
— Davy (@DavidWa50046817) November 17, 2015
Absolute carnage on This Morning slicing bread. Excellent tv. Why do I have a job when I could be watching this?! #brilliantbread
— Alyssa (@_AlyssaKWhite) November 17, 2015
And other noted that the bread making manufacturer may have a few stern words with the This Morning hosts.
"If I had paid to have my product placed on the show (the bread slicer) I'd be furious now.. #thismorning"