DAM New York 2024

DAM and the Digital Experience

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Jarrod Gingras

Managing Director & Analyst

Real Story Group

Jarrod is Real Story Group’s Managing Director and Analyst covering Omnichannel Digital Marketing technologies including Digital Asset Management (DAM), Omnichannel Content Platforms (OCP), Web Content Management (Web CMS), E-mail & Marketing Automation, Social & Collaboration, Customer Relationship Management (CRM), Journey Orchestration Engines (JOE), and Customer Data Platforms (CDP) technologies. He is co-author of the book The Right Way to Select Technology, published in 2017 by Rosenfeld Media.

Jarrod is a more than 20-year veteran of the content technology industry, starting his career as a web developer and information architect. Prior to joining Real Story Group in 2007, Jarrod worked as a user interface designer at a systems integration firm, where he developed user-focused content management strategies and solutions for clients in the financial services, retail, healthcare, insurance, and manufacturing industries.

Since joining Real Story Group, Jarrod has contributed to research across the MarTech landscape. He has also advised clients such as Delta Air Lines, Coca-Cola, Ford Motor Company, Harvard Business School, Campbell’s Soup Company, Abbott Laboratories, McKesson, Penn Medicine, The Mayo Clinic, Children's Hospital Colorado, Massachusetts Institute of Technology, Norman Rockwell Museum, and Rhode Island School of Design Museum on their MarTech challenges.

What others say

This was my first Henry Stewart DAM Conference in my 15-year career of Digital Asset Management and I am so grateful to David Lipsey and the team for the opportunity to connect with other likeminded individuals and gain more knowledge and use the learnings to bring back to my team. Looking forward to what's to come!

Briana Rabatin
The Hershey Company

HS DAM events are one of the few opportunities to get together with other DAM professionals, speak to multiple vendors, learn, and make connections.

John Kaprielian
New York Power Authority

The HS DAM NYC conference was a great way to learn about new developments in the field, compare practices with colleagues, and make new DAM friends and connections. It was awesome!

Wendy Dorsett
WWF-US