Milo, the beloved head geek at a popular strip-mall comic-book shop finds his world disrupted when the boss hires a new employee: the quirky and excitable Ruby.
Milo and Ruby are concerned when a creepy doll from a horror movie is delivered to the store despite no one having ordered it. The entire gang gets freaked out when they try to get rid of it, but it keeps coming back.
Ruby and Milo meet Kevin Smith and pitch a movie idea to him. When he makes the announcement of what his next movie will be, Milo and Ruby think he stole their idea, and plan their revenge.
After Darby's theater troupe gets their auditorium destroyed, everyone participates in a talent show fundraiser, where Ruby signs Milo up for an incredibly dangerous performance.