Fans are disappointed with team performance. How can you turn their frustration into motivation?

It's important to be truthful. Acknowledge the record isn't where anyone wants it to be - you included. You are here because you are a fan of the team. HOWEVER, you come in day in and day out trying to make a difference where you can. Fans can do the same. We hear all the time about the 5th line, the 12th man. They play an important role in a "Home Field Advantage". Now is the time the team needs them most. Data is also a key component - as always. As you're having these conversations, make note. You know these fans are "on the fence". Surprise and delight them with free opportunities to keep them engaged. Signed photos, seat upgrades, etc. We started a 4th star of the game in Hockey to recognize 36 STH's. This saved many accounts!

Es sollte nicht nur gezeigt werden, sondern auch wirklich so gemeint sein. Authentische Emotionen sind hilfreicher Wegweiser und stärken die Beziehung zu den Fans und damit nicht zuletzt auch die Marke. Deshalb ist es wichtig hinzuschauen und sie nicht auszublenden. Wut kann zum Beispiel dabei helfen nötige Veränderungen vorzunehmen oder auch erstmal wahrzunehmen. Trauer und Freude haben hingegen eine ganz andere Qualität.

Keeping an active virtual bond with the fans through newsletters and social media could help with this! Supporters appreciate the virtual presence of their teams through socials.

First, acknowledge the fans' disappointment openly and sincerely. Research shows that transparent communication builds trust. According to a 2020 Edelman Trust Barometer report, 67% of people believe that a good reputation may get them to try a product, but unless they come to trust the company behind the product, they will soon stop buying it. Similarly, acknowledging the fans’ feelings can lay the groundwork for rebuilding their trust and support.

To turn fan frustration into motivation, start by acknowledging their concerns and listening actively. Provide transparent updates on the team's situation through social media and newsletters. Engage in direct dialogue via Q&A sessions with players and management. Share the long-term vision and strategic plans for improvement. Highlight positive efforts and involve fans through behind-the-scenes content and events. Use fan feedback to make tangible changes and encourage positive support through campaigns. Strengthen community ties and maintain a balance of optimism and realism.

Fan engagement is essential. Even in corporate events engagement with the attendees is a key to access and achieve their satisfaction. So, in sports events is way more important, especially since sports is a field where we find a huge amount of emotions and behaviors with different types of fans, which makes it hard, however, fan engagement can be done more efficiently with the help of technology using VR/AR, mobile apps, IoT, AI... to help them be nearer to their favorite players and teams.

Sharing the team's goals for the upcoming season, game or even 5 years ahead can be a great idea for the fans to get motivated and co-operate to achieve that.