Here's how you can drive innovation in your golf course operations using data and analytics.

From my experience with sports analytics, a good mix of computer vision aided ML model through image and video annotation, clubbed with IoT sensors in the golf club and drones video capturing, can help gather significant golf related data. This data can then be used for data analytics to build predictive models and recommendation engines for players and coaches to better their game.

Collecting GPS Data about the usage of buggies on the Golf course, how they are used, where they ride. Would be useful. Usage of DR Golf Balls, How many players do practice before, while the week and after the Game of Golf. See if artificial green grass could be used to lower the costs. Player tracking systems on carts, trolley and bags could help understand where they are moving on the course and how many holes they are really playing. This could help to shape the course better and minder the cost on green keeping.

I think collecting data on course usage can be very interesting and lead to a more precise pricing policy and bespoke marketing campaign. This ought to be the future. Example: aging club members tend to play only 9 holes, i.e. half a full round of golf, often leaving the back nine empty. This enables golf facilities to market the back nine as a "second" 9-hole-course on certain days, following the collected data, and/or offering new bespoke memberships.

Harnessing data through advanced technologies like sensors and GPS devices offers invaluable insights into player behavior, course usage patterns, and maintenance needs. By establishing a robust data collection system, golf course managers can make informed decisions to enhance operational efficiency and player experience.

A coleta de dados não deve se basear somente nos membros já ativos, mas também as pessoas que frequentam o entorno do local, pois são potenciais novos clientes. O uso de drones preferencialmente linkados com sistema gps de rastreamento para posterior monitoramento de caminhos mais frequentados, é essencial para alocar estrategicamente pontos de dooh com os benefícios do esporte, do clube e reter estes potenciais novos sócios.

Investing in cutting-edge analytics software empowers golf course managers to sift through large datasets and uncover actionable insights. Predictive analytics can forecast trends and identify patterns in player preferences, enabling proactive decision-making to drive innovation and optimize operations.

Importante investir em software de renome e/ou fazer a inovação e criação para modelos que também utilizem ia integrada para ajudar nos insights especificamente voltados para o mundo do golfe, utilizando as frentes de análise: preditiva - prescritiva e diagnóstica.

I couldn't agree more. Having members and customers rate all your services is the way to go for better communication and for improvement possibilities.

Leveraging data analytics provides deep insights into customer behavior, preferences, and spending habits. This knowledge enables personalized marketing campaigns, loyalty programs, and tailored experiences that resonate with players, fostering customer satisfaction and loyalty.

Na etapa 1 foi mapeado o comportamento com base em gps. Com esses dados em mãos a inserção de dooh nos pontos estratégicos é uma forma altamente eficaz de retenção: sempre mostrando os benefícios do clube e do esporte em si.

If I may suggest with all those aspects together with the financial turnaround to the current operations and proper understanding and monitoring with it’s F&B operations will make a great change of profits . Key is theoretical F&B .

This should be the task of the Head-Greens' Keeper (Course Superintendent). Each weather region and soil charactristics need adequate turf seeds and maintenance. Without data collection the maintenance task turns more into a guessing adventure, which can drain your financial resources.

Utilizing data on weather patterns, soil conditions, and foot traffic enables golf course managers to optimize maintenance practices, leading to a better playing surface, improved sustainability, and reduced operational costs. Implementing data-driven strategies enhances the overall golfing experience and environmental stewardship.

Employing data analytics to refine pricing strategies based on demand patterns and dynamic pricing models optimizes revenue while attracting more players to the course. By leveraging data-driven insights, golf course managers can strike a balance between profitability and affordability, driving sustainable growth in revenue.

Importante entender o preço com base na elasticidade do produto, serviço. Muitas vezes a margem pode estar sendo queimada de forma desnecessária por má gestão na criação do preço. Entender todos os pontos do processo desde o otb ao preço final é muito importante para o negócio, sempre buscando o equilíbrio do preço justo para o cliente e lucro necessário para o negócio progredir e escalar.

O feedback do cliente é uma das partes mais essenciais do negócio. Sempre muito importante observar o comportamento: pré, durante e pós implantação de qualquer ferramenta, ponto, atividade, com isso em mãos o processo de melhoria sempre será constante e progressivo.