How can you tailor networking opportunities to specific attendee personas?

2 Choose the right formats and platforms

Once you have your attendee personas, you can choose the best formats and platforms for your networking activities, based on their preferences and goals. For example, the Expert might enjoy panel discussions, Q&A sessions, or speed mentoring to showcase their expertise. The Learner might benefit from workshops, roundtables, or peer coaching to learn from others and practice their skills. The Explorer might like pitch competitions, hackathons, or ideation sessions to brainstorm and collaborate with others. The Connector might prefer icebreakers, games, or socials to have fun and bond with others. Additionally, platforms should enable attendees to create a profile, browse or search for sessions and speakers based on interests and goals, initiate conversations with other attendees or speakers, receive recommendations or ratings, and engage with the crowd through group chats, video calls, or live polls.

3 Provide guidance and support

Finally, you need to provide guidance and support to your attendees to help them make the most of your networking opportunities. For example, you can invite experts to be speakers, mentors, or moderators and highlight their profiles, work, or achievements on your website or social media. You can also match learners with mentors or peers and provide them with feedback forms, checklists, or action plans. Additionally, you can challenge explorers to participate in competitions, hackathons, or ideation sessions and curate a discovery hub for them. Lastly, you can introduce connectors to other attendees, speakers, or sponsors and create a social club where they can join or create interest groups. By tailoring your networking opportunities to specific attendee personas, you can create a more personalized, relevant, and memorable conference experience for everyone.