How do you handle outdated web design?

1 Audit your website

The first step to handle outdated web design is to audit your website and identify the areas that need improvement. You can use tools like Google PageSpeed Insights, WebAIM Accessibility Checker, or Lighthouse to analyze your website's speed, accessibility, performance, and best practices. You can also use your own judgment and ask yourself questions like: Is the layout clear and consistent? Is the navigation intuitive and user-friendly? Is the content engaging and up-to-date? Is the design responsive and mobile-friendly? Is the branding coherent and appealing?

2 Prioritize the changes

Once you have a list of issues and areas to improve, you need to prioritize the changes based on their impact and urgency. Some changes may be easy and quick to implement, while others may require more time and resources. You can use a matrix or a scoring system to rank the changes according to their importance and feasibility. For example, you may want to focus on fixing broken links, improving loading speed, or updating outdated information first, before moving on to redesigning the logo, changing the color scheme, or adding new features.

3 Update your technology

Another way to handle outdated web design is to update your technology and use the latest tools and standards. For example, you may want to switch from using Flash or HTML tables to using HTML5, CSS3, or JavaScript for creating interactive and responsive web elements. You may also want to use a content management system (CMS) like WordPress, Drupal, or Joomla to make it easier to update and manage your website content. You may also want to use a framework like Bootstrap, Foundation, or Tailwind to simplify and speed up your web development process.

4 Follow the trends

Web design trends change frequently and reflect the preferences and expectations of the users and the industry. To handle outdated web design, you need to follow the trends and adapt your website accordingly. However, this does not mean that you have to copy or follow every trend blindly. You need to balance between being trendy and being unique, and between being innovative and being practical. You also need to consider your target audience, your brand identity, and your goals when choosing which trends to follow. Some of the current web design trends include minimalism, dark mode, gradients, animations, illustrations, and typography.

5 Test and optimize

The final step to handle outdated web design is to test and optimize your website regularly. You need to make sure that your website works well on different browsers, devices, and screen sizes. You also need to monitor your website's performance, usability, and SEO metrics, and use tools like Google Analytics, Hotjar, or Ahrefs to measure and improve them. You also need to collect feedback from your users and clients, and use it to enhance your website's design and functionality. Testing and optimizing your website will help you keep it updated and relevant, and avoid falling behind the competition.

6 Here’s what else to consider

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