How do you know if your content is driving traffic?

Before you define your content goals, you need to determine where your business stands in the market. Is your business brand new? It will require brand awareness. Is your business going to scale up? It will require conversions and leads. Once you know where your business stands, you need to define your content goals. For example, I am working for a client whose business is brand new. My content goal for their brand will be "Brand Awareness," where I want to create evergreen content. Evergreen and trending content will help their website get traffic and social media shares.

I educate my clients on the importance of setting SMART Goals for specific content objectives, which include: 1. Audience building 2. Content creation 3. Social selling It's crucial to identify your goal before collecting data. For instance, if your aim is to gain more visibility and followers, your goal is audience building. If you want to convert clients, your goal is related to social selling. Increasing engagement is a goal tied to content creation. Aligning your goals with your content strategy will provide you with the most relevant insights for tracking progress.

With the help of Google Analytics, you can track which content attracts traffic. What keywords are ranking with a high volume of traffic? How many keywords are ranking on your website, and which keywords are not getting any results? By analyzing all those areas, you can redefine your content strategy and what changes you need to make.

Apart from Google Analytics and Google Search Console, you can either use Ahrefs or Semrush for your website. Ahrefs and Semrush are tools that help you to track your competitor's website details in terms of - 1. Blogs. 2. Keywords. 3. Backlinks. 4. Website content audit. You can even compare 2 to 3 competitors to get the best data for your blogs.

In my role as a content coach, I guide my clients in monitoring their social media posts on their primary platform to document the audience interaction they receive. To achieve this, we employ a Google spreadsheet to record various metrics, including likes, comments, shares, follower count, engagement, impressions, and more, over a 30-day period. It's essential to also monitor content conversions to determine what strategies are effective. Additionally, we conduct A/B testing on different types of content for 30 to 90 days to identify which yields higher engagement and visibility.