How do you share your impact results?

1 Choose the right format and channels

Depending on your audience, goals, and resources, you may choose different formats and channels to share your impact results. Some common formats include reports, newsletters, infographics, videos, podcasts, webinars, or blogs. Some common channels include email, social media, website, media outlets, events, or direct communication. The key is to match your format and channel to your audience's preferences, needs, and expectations. For example, if you want to reach a large and diverse audience, you may use social media and infographics to highlight your key outcomes and achievements. If you want to provide more details and evidence to your donors and funders, you may use reports and webinars to showcase your data and methodology.

2 Tell compelling stories

While data and numbers are essential to demonstrate your impact, they are not enough to capture your audience's attention and emotion. To make your impact results more memorable and relatable, you need to tell compelling stories that illustrate how your work has changed lives and communities. Stories can help you connect with your audience on a human level, show the context and challenges of your work, and highlight the voices and perspectives of your beneficiaries. To tell effective stories, you need to focus on a specific person, problem, solution, and outcome, and use vivid details, quotes, and images to bring them to life.

3 Engage your audience and invite feedback

Sharing your impact results is not a one-way communication. It is an opportunity to engage your audience and invite feedback. By engaging your audience, you can build trust, loyalty, and support for your work. By inviting feedback, you can learn from your audience's opinions, suggestions, and questions, and improve your impact measurement and communication. To engage your audience and invite feedback, you can use various strategies, such as asking questions, conducting surveys or polls, creating interactive content, hosting live events or Q&A sessions, or thanking and acknowledging your supporters.

4 Align with your mission and values

Another important tip for sharing your impact results is to align them with your mission and values. Your mission and values are the core of your non-profit identity and purpose. They guide your actions and decisions, and inspire your audience to join your cause. By aligning your impact results with your mission and values, you can show how your work is consistent and relevant to your vision and goals, and how it reflects your principles and beliefs. You can also use your mission and values as a framework to organize and present your impact results, and to highlight the gaps and opportunities for future work.

5 Use clear and simple language

Finally, when sharing your impact results, you need to use clear and simple language that your audience can understand and appreciate. Avoid using jargon, acronyms, or technical terms that may confuse or alienate your audience. Instead, use plain and concise language that conveys your message and meaning. Explain any concepts or terms that may be unfamiliar or complex to your audience, and provide examples or analogies to illustrate them. Use active and positive verbs, and avoid passive and negative ones. Use headings, bullet points, and visuals to break up your text and make it easier to read and scan.

6 Here’s what else to consider

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