What are the best ways to promote your script to theater companies and producers?

1 Research your target market

Before you send your script to anyone, you need to do some research on your target market. Who are the theater companies and producers that are looking for new scripts, and what kind of scripts do they want? You can find this information by browsing their websites, social media, newsletters, and catalogs. You can also check out industry publications, directories, databases, and networks that list opportunities for playwrights. For example, you can use the Dramatists Guild Resource Directory, the Play Submissions Helper, or the New Play Exchange to find potential outlets for your script. By researching your target market, you can tailor your script and your pitch to fit their needs and preferences.

3 Follow the submission guidelines

Another important way to promote your script is to follow the submission guidelines of the theater company or producer. Submission guidelines are the rules and requirements that they have for accepting and reviewing scripts. They may include details such as the format, length, genre, style, theme, and content of the script, as well as the deadline, contact information, and feedback policy. You can usually find the submission guidelines on the website or in the call for submissions of the theater company or producer. By following the submission guidelines, you can show your professionalism and respect, and you can avoid being rejected for technical reasons.

4 Network with industry professionals

Networking with industry professionals can also help you promote your script and build relationships with potential collaborators. Industry professionals are people who work in the theater industry, such as directors, actors, designers, agents, critics, and other playwrights. You can network with them by attending theater events, festivals, workshops, conferences, and readings, as well as by joining online forums, groups, and platforms. You can also reach out to them via email, social media, or phone, and ask for their advice, feedback, or referrals. By networking with industry professionals, you can gain exposure, recognition, and support for your script, and you can learn from their experience and expertise.

5 Submit to competitions and festivals

Submitting your script to competitions and festivals is another way to promote your script and showcase your talent. Competitions and festivals are events that offer prizes, awards, recognition, or opportunities for playwrights who submit their scripts. They may also provide feedback, mentoring, workshops, or staged readings for the selected scripts. You can find competitions and festivals by searching online, by subscribing to newsletters or magazines, or by asking your network. Some examples of competitions and festivals are the National Playwrights Conference, the O'Neill Theater Center, the New Voices Festival, and the Samuel French Off Off Broadway Short Play Festival. By submitting your script to competitions and festivals, you can increase your visibility, credibility, and chances of getting your script produced.

7 Here’s what else to consider

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