What do you do if your content creation strategy is not receiving valuable feedback?

2 Choose the right feedback channels

Depending on your feedback goals, you might need to use different channels to collect feedback from your audience. Analytics tools, for instance, can help track and measure metrics related to your content, such as traffic and engagement. Surveys and polls can help you gather direct and specific feedback from your audience about their preferences, opinions, satisfaction, and suggestions. Meanwhile, comments and reviews can capture spontaneous and authentic feedback from your audience, such as their thoughts, feelings, questions, and experiences. All of these channels can provide valuable insights into the needs, pain points, and interests of your audience.

3 Encourage and reward feedback

If you're not receiving valuable feedback from your content, it could be because your audience is not motivated or incentivized to give you feedback. To combat this, you need to create a feedback-friendly culture and environment for your content. To do this, make sure your feedback channels are accessible, visible, and user-friendly - think pop-ups, widgets, buttons, or links. Additionally, tailor your feedback requests to the behavior, demographics, or preferences of your audience. You can also use open-ended questions or prompts to invite them to share their stories. Furthermore, make the process enjoyable and beneficial for your audience by gamifying it or offering incentives or rewards for giving feedback.

4 Analyze and act on feedback

Getting feedback is not enough. You need to use the feedback to improve your content creation strategy and deliver better value to your audience. To do that, you should analyze the feedback that you receive from your audience, looking for patterns, trends, gaps, and opportunities. Identify the strengths and weaknesses of your content and compare the feedback with your feedback goals and KPIs. Visualize and organize your feedback data with tools such as charts, graphs, tables, or dashboards. Based on your analysis, make changes and adjustments to your content creation strategy. Experiment with different content ideas, formats, styles, or channels and test and measure the impact of your changes on your content performance and audience feedback. Communicate these changes to your audience and thank them for their feedback - it will show them that you value their input.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?