What's your strategy for aligning content goals with your team?

1 Define your content goals

Before you start creating any content, you need to define what you want to achieve with it. What is the purpose, audience, message, and tone of your content? How does it align with your brand, mission, and values? How will you measure its success? These are some of the questions that you need to answer to establish your content goals. You can use tools like SMART (specific, measurable, achievable, relevant, and time-bound) or OKR (objectives and key results) to set and track your goals.

2 Communicate your content goals

Once you have defined your content goals, you need to communicate them to your team. This means sharing your vision, expectations, and guidelines for the content. You can use various methods to communicate your content goals, such as meetings, presentations, documents, or platforms. The key is to make sure that everyone understands and agrees on the goals, and that they have access to the resources and support they need to achieve them.

3 Assign roles and responsibilities

Another important step in aligning your content goals with your team is to assign roles and responsibilities. This means defining who does what, when, and how in the content development process. You can use tools like RACI (responsible, accountable, consulted, and informed) or DACI (driver, approver, contributor, and informed) to clarify the roles and responsibilities of each team member. This will help you avoid confusion, duplication, or gaps in the content creation and delivery.

4 Establish a workflow and timeline

To ensure that your content goals are met on time and on budget, you need to establish a workflow and timeline for your content development. A workflow is a sequence of steps that outlines how the content is planned, created, reviewed, approved, and published. A timeline is a schedule that sets deadlines and milestones for each step. You can use tools like calendars, project management software, or content management systems to create and manage your workflow and timeline.

5 Provide feedback and support

The final step in aligning your content goals with your team is to provide feedback and support throughout the content development process. Feedback is essential to ensure that the content meets the quality standards and the expectations of the stakeholders. Support is vital to ensure that the team members have the skills, tools, and motivation to complete their tasks. You can use tools like surveys, polls, reviews, or coaching to provide feedback and support to your team.

6 Here’s what else to consider

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