Your employer branding efforts are falling flat with top HR talent. How can you turn the tide?

At Fusion92, we understand that top HR talent can spot insincerity from a mile away. That's why our employer branding truly reflects our company culture and values. We ensure our branding is consistent across platforms and genuinely represents the employee experience. As the TA lead, I actively engage as a brand ambassador because testimonials and stories resonate with candidates. Our hiring managers showcase our commitment to diversity, equity, inclusion, and belonging, along with our innovative workplace culture. This authentic approach attracts top talent and builds trust, resulting in a candidate NPS of 9. At Fusion92, authenticity is our way of life.

"Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen." – Brené Brown Top HR professionals have a keen eye for authenticity. It's crucial that your employer branding authentically mirrors your company's culture and values. Any disparity between what you advertise and the actual employee experience can undermine trust and credibility. Consistency across all communication channels is essential to maintain integrity. Engaging your HR team as brand ambassadors can enrich your narrative with genuine insights and experiences, making your employer brand more compelling to prospective candidates.

Today's employees care more about who they work for, and they want their employers to be aligned with them on matters such as climate and DEI (Diversity, Equity and Inclusion). As companies need to tell their story and express their values to attract candidates, employer branding is therefore more important than ever. Employer branding is all about how your organisation is perceived by others and how you communicate your culture, values, and mission in a way that makes you attractive to current and potential employees. In today's competitive job market, employer branding is more important than ever, not only for attracting, but also retaining, top talent.

Make sure you’re creating a positive and welcoming environment for potential employees. This can be done through providing a great onboarding experience and ensuring employees have access to the resources they need to be successful. Make sure you’re taking feedback from employees seriously and consider implementing changes they suggest.

1. Share authentic stories and testimonials from current employees, highlighting their career growth, work-life balance, and positive experiences. 2. Develop video content featuring employees discussing what they love about working at your company.

One of the main elements of employer branding is creating a clear and compelling message about your company culture and values. This message should align with the needs and goals of potential employees and communicate why your company is a great place to work – today and in the future. So, step one is obviously to focus on building a great culture, step two to communicate it to the world. An important aspect of employer branding is creating a positive employee experience that reinforces the company culture. This includes providing a supportive and inclusive work environment, offering opportunities for growth, development, and gathering feedback from employees through pulse surveys or other means.

An important aspect of employer branding is creating a positive employee experience that reinforces the company culture. This includes providing a supportive and inclusive work environment, offering opportunities for growth, development, and gathering feedback from employees through pulse surveys or other means.

1. Improve the Candidate Experience by making it easy for candidates to apply by simplifying the application process and ensuring timely communication. 2. Provide a Positive Interview Experience by ensuring interviews are well-organized, respectful of candidates' time, and provide a clear picture of the role and company culture. 3. Participate in Industry Events by attending and sponsoring HR industry events, conferences, and webinars to increase visibility and connect with top talent. 4. Contribute to HR Publications by sharing thought leadership articles, case studies, and success stories in HR publications and online platforms.

Be honest and authentic. Potential employees will be able to tell if you’re not being truthful and will be turned off by it. It’s also important to make sure your messaging is consistent, as this will help to create a strong and recognisable brand identity. Be aware of, and stay updated on, the latest trends and technologies. By keeping up with the latest developments, you’ll be able to ensure your employer branding strategy is as effective as possible. You should also make sure you’re using the right channels to communicate with potential employees, as this will help to maximise the reach of your message.