Last updated on Mar 2, 2024

You're looking to incorporate feedback into your web design workflow. What's the best way to get started?

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Feedback is essential for any web designer who wants to improve their skills, meet their clients' expectations, and create user-friendly websites. However, getting feedback can be challenging, especially if you don't have a clear process or a reliable source. In this article, you'll learn how to incorporate feedback into your web design workflow in four simple steps: define your goals, choose your methods, collect and analyze feedback, and implement changes.

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1 Define your goals

Before you ask for feedback, you need to have a clear idea of what you want to achieve with your web design project. What are the main objectives, features, and functionalities of the website? Who is the target audience and what are their needs and preferences? How will you measure the success of the website? By defining your goals, you'll be able to focus your feedback on the most relevant aspects of your design and avoid getting overwhelmed by irrelevant or conflicting opinions.

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GULLAPALLI JYOTHI PRAKASH

Graduate Trainee At HCLTECH || Front-End Web Developer
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Certainly! Here's a brief summary: Define your goals: Know what you want to achieve. Choose your methods: Select feedback tools and techniques. Collect and analyze feedback: Gather and analyze user input. Implement changes: Make improvements based on feedback. Here’s what else to consider: Iterative process: Continuously gather and refine feedback. User-centered approach: Prioritize user needs and preferences. Communication: Keep stakeholders informed. Testing: Validate changes through testing. Feedback loop: Encourage ongoing feedback.

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Yevhen Batezat

Founder and CEO of "Make ING" - Modern Websites | Web Apps | UX/UI Web Designs for Business Prosperity
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Moreover, the audience who will be giving you the feedback must be relevant. If you’ll ask wrong people you’ll get wrong answers 👌🏻

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Robert Martin 👨🏻💻

VP of Technology, Oil City Iron Works, Inc. | Forbes Technology Council | Gartner Peer Community | Web Author
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As you prepare to define your goals, consider finding outside/3rd-party sources to make up a critique/review team. They need to know the objective, but they should not be biased by participating in the design/development process.

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2 Choose your methods

There are many ways to get feedback on your web design, but not all of them are equally effective or appropriate for your project. Depending on your goals, budget, and timeline, you might want to use different methods, such as surveys, interviews, usability tests, heuristic evaluations, or peer reviews. Each method has its own advantages and disadvantages, so you should consider factors such as the quality, quantity, and timeliness of the feedback, as well as the effort and resources required to collect and analyze it.

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Yevhen Batezat

Founder and CEO of "Make ING" - Modern Websites | Web Apps | UX/UI Web Designs for Business Prosperity
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The best way is native - A/B test and then analyze of those results that you’ll get. Moreover, if you’ll connect some functionality to see the users behavior as it is - you’ll understand all the feedback that you’ll get from each tester.

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Robert Martin 👨🏻💻

VP of Technology, Oil City Iron Works, Inc. | Forbes Technology Council | Gartner Peer Community | Web Author
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There should be multiple methods used for feedback; not just one. Consider an independent/3rd party test group, a subset of end users and project sponsorship.

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3 Collect and analyze feedback

Once you've chosen your methods, you need to plan and execute your feedback collection. This means deciding who to ask for feedback, how to ask them, when to ask them, and what to ask them. You should aim to get feedback from a representative sample of your target audience, as well as from experts or peers who can provide constructive criticism and suggestions. You should also ask specific and open-ended questions that elicit useful and actionable feedback. After you've collected the feedback, you need to analyze it and identify the main themes, patterns, and insights that can help you improve your web design.

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Yevhen Batezat

Founder and CEO of "Make ING" - Modern Websites | Web Apps | UX/UI Web Designs for Business Prosperity
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One important addition is that you need to take into account the volume of the business (website) and the number of people you’ll involve in your tests. Cause on different levels can be different indicators.

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4 Implement changes

The final step is to use the feedback to make changes to your web design. You don't have to implement every piece of feedback you receive, but you should prioritize the ones that are aligned with your goals, supported by evidence, and feasible within your constraints. You should also document and communicate the changes you make, as well as the rationale behind them, to your clients, stakeholders, and users. By implementing changes based on feedback, you'll be able to enhance your web design and deliver a better website experience.

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Yevhen Batezat

Founder and CEO of "Make ING" - Modern Websites | Web Apps | UX/UI Web Designs for Business Prosperity
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Before you’ll implement the changes you need to do a huge and well thought System Analysis. It means to understand all the corners of the feedback that you’ve got and understand what moments are global, what are connected with some human physiology, what are connected with the audience you’ve chosen for the test etc etc

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5 Here’s what else to consider

Hier können Sie uns Beispiele, Geschichten oder Erkenntnisse mitteilen, die nicht in einen der vorherigen Abschnitte passen. Was möchten Sie noch hinzufügen?

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Yevhen Batezat

Founder and CEO of "Make ING" - Modern Websites | Web Apps | UX/UI Web Designs for Business Prosperity
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Don’t forget about the marketing - sometimes more motivated potential clients will do more even on the less usability-driven web design layout, than less motivated on the icon of the usability and design.

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Robert Martin 👨🏻💻

VP of Technology, Oil City Iron Works, Inc. | Forbes Technology Council | Gartner Peer Community | Web Author
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Don't forget to seek feedback of your feedback process! You cannot seek feedback too often. Make this process more efficient may also having it critiqued.

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You're looking to incorporate feedback into your web design workflow. What's the best way to get started?

1

2

3

4

5

1 Define your goals

2 Choose your methods

3 Collect and analyze feedback

4 Implement changes

5 Here’s what else to consider

Web-Design

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Danke für Ihr Feedback

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You're looking to incorporate feedback into your web design workflow. What's the best way to get started?

1

2

3

4

5

1 Define your goals

2 Choose your methods

3 Collect and analyze feedback

4 Implement changes

5 Here’s what else to consider

Web-Design

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