Here's how you can market your products or services using new technology.

Embrace new technology to boost your marketing. On social media, understand platform algorithms to expand your reach. Share engaging content with eye-catching visuals and videos. Use live streaming to connect with your audience. Respond to comments and messages quickly to build a loyal community. This will strengthen your brand's presence and impact.

No Instagram, o mais importante para educar os algorítimos é o comentário. Se alguém comentou, a plataforma entende que o usuário gastou um tempo analisando o conteúdo e ainda se dedicou a "participar" da conversa. Para o reels, os comentários fazem muita diferença, mas a taxa de retenção pesa ainda mais. Você precisa conquistar o telespectador nos primeiros segundos do vídeo para que ele continue assistindo, de preferência, até o final!

It is crucial to utilize new-age technology in order to market products or services effectively in the current digital environment. Advanced instruments are numerous from AI-supported chatbots to individualized email promotions. One may carry out targeted action towards these people by combining information analytics with social networks computations. By consistently exploring and incorporating new technologies into your marketing strategy, you get the edge. Additionally, embracing virtual reality and augmented reality experiences can differentiate your brand and create lasting impressions on consumers.

If you are a SaaS business advertising your services on social media, focus on educating your audience with tutorials, how-to guides, and case studies that showcase your software’s value. Share customer testimonials and reviews to build trust, and promote free trials/demos to let potential customers experience your product firsthand. Position yourself as a thought leader by sharing industry insights, and engage actively with your audience by responding to comments and participating in relevant conversations. Use high-quality visuals, targeted advertising, and host webinars or Q&A sessions to provide deeper engagement. Additionally, run contests, giveaways, and partner with industry influencers to expand your reach and attract new followers.

Improve your online visibility with smart SEO. Find and use relevant keywords in your website and blog content. Ensure your site is mobile-friendly for better search rankings. Regularly update your content and start a blog to share useful information, attracting more potential customers.

SEO changed. It's not the same like 2 years ago. Now it's more about your Brand and your expertise (which you show via social media Expos and PR). Rethink what you know and how it align with 2024 trends.

To enhance online visibility, Search Engine Optimization (SEO) plays a pivotal role: - SEO involves strategies to improve your website's ranking on search engine results pages (SERPs). - It focuses on optimizing various elements to attract organic traffic and potential customers. Start with thorough keyword research: - Identify relevant keywords that your target audience uses to search for products or services. - Incorporate these keywords naturally into your website content, blogs, and meta descriptions to improve visibility in search results.

Search Engine Optimization (SEO) is crucial for enhancing online visibility, ensuring your business appears prominently in search results, driving traffic, and increasing opportunities for customer engagement and conversions.

SEO is important because: 1. Visibility: Keywords help people find your site. 2. Higher Ranking: Keywords boost your search position. 3. Mobile-Friendly: Optimizing for mobile improves visibility. 4. Fresh Content: Regular updates keep your site relevant. 5. Attract Customers: A blog draws in potential customers.

Email marketing is powerful with today's automation tools. Segment your audience and send tailored messages that meet their interests. Personalized emails boost engagement and click rates. Always include clear calls-to-action to guide recipients toward buying or learning more about your products.

Nothing is better for a brand than landing in the potential customer's inbox with a personalized message/offer and the best possible CTA. Many tools help in email marketing like Mail Chimp and Hubspot. It builds customer relationships, promotes products or services, increases brand awareness, and ultimately drives sales. It's also a cost-effective method and easily trackable.

Personalization makes email marketing more engaging to individual customers, but remember that your actual content strategy is more important than the technology itself. Most companies cram in way too much content in their email communications. Experiment with fewer messages/topics, bigger visuals, open layouts, and single, 1st-grade level simplicity in your CTA. Also, consider a deliberately irregular cadence - if your newsletter shows up every Friday like clockwork, your recipients will develop a blind spot and your open rates will dwindle. Try mixing it up with your timing, content density, and messaging for a more engaging and dynamic overall experience.

Email Marketing: Segmentation & Personalization: Segment your email lists based on demographics or interests to send targeted campaigns with more relevant content. Interactive Content: Embed polls, surveys, or quizzes within emails to boost engagement and gather valuable customer insights. Automation: Utilize marketing automation tools to personalize email workflows based on customer behavior and trigger automated emails for abandoned carts or post-purchase follow-ups.

Remember that not all emails need to be a full sales pitch. Mixing in some informative emails with a lighter CTA can help build your email community.

Data analytics can reveal key insights about your customers and marketing success. Use tools to track website visits, sales conversions, and social media activity. This data helps you see what works and what doesn't, so you can adjust your marketing tactics for better results. Continuously refine your approach based on these insights to maximize your marketing impact.

Data and analytics is everything. From who likes a specific post to how many people watch a specific percentage of your IG reel. Data is what drives good businesses, and that is why I focus on data first when creating social media strategies, organic and paid. Focus on these main metrics when looking at your data: Engagement rate: (likes / views)*100 = % Conversion Rate CTR Link CTC Video View Duration Those are just a few I focus on.

Data analytics can provide invaluable insights into customer behavior and campaign performance. Utilize tools that track website traffic, conversion rates, and social media engagement. Analyze this data to understand what works and what doesn't, allowing you to make informed decisions about where to allocate your marketing resources. By continually refining your strategies based on data, you can improve the effectiveness of your marketing efforts over time.

Data Analytics: Customer Journey Mapping: Track customer interactions across different touchpoints to understand their buying journey and optimize the marketing funnel. Attribution Modeling: Utilize data analytics to understand which marketing channels are most effective at driving conversions. Predictive Analytics: Leverage data to anticipate customer needs and personalize marketing messages for maximum impact.

In my experience analytics can be misleading. Whenever you look at numbers you need to look at why these numbers may exist. Eg. An increased visit duration may look promising but it could be due to a new confusing layout change you’ve implemented.

Mobile marketing is key as more people use smartphones. Make sure your site works well on mobile and consider an app if it suits your business. Send SMS updates and offers directly to customers. Use location-based marketing to reach people near your store or in specific areas for better results.

Mobile marketing gets your message directly into the hands of your customers at ready-to-buy moments, and can by extra potent when utilizing location services for extra real-world relevance. Just remember that the moment you become a pest, the customer will tune you out, even though they originally opted-in and even if they don't opt-out. Try helping in some way, 2-3 times, for every 1 time you go into sales mode. If you forget there's a human on the other side of the ping, you're likely to alienate customers who've given you this amazing in-their-pocket permission to stay connected.

SMS marketing ads are really annoying. I don't recommend, and every client I've worked with has gotten negative customer feedback when we've implemented them (at their request). Make sure you keep the social ads you're sending relative to the data you're collecting from your target audience. Interests, location, age group, etc...

Mobile Marketing: Augmented Reality (AR): Create AR experiences that allow customers to virtually interact with your products before buying. Geo-targeting: Deliver targeted mobile ads based on a user's location, making your marketing efforts more relevant. Push Notifications: Send timely and personalized push notifications to keep customers engaged with your brand and promotions.

With the increasing use of smartphones, mobile advertising has become essential. Technologies like geolocation and beacon technology enable highly targeted mobile ads based on users’ physical locations. Mobile-first ad formats, such as in-app ads and native ads, ensure a seamless user experience, increasing the likelihood of engagement and conversions.

The key to successful online advertising is understanding the platform you're using and the types of content that resonate with its users. For instance, what works on Facebook or Pinterest might not be effective on TikTok. As platforms increasingly invest in AI-driven advertising products, the creative element has become even more crucial to target your desired audience.

In today's digital era, establishing a robust online presence is crucial for achieving success. People have gone digital. Hence, online advert will help you reach more people. Thereby, increasing revenue growth.

Online Advertising: Programmatic Advertising: Utilize programmatic buying platforms to automate the ad buying process and target specific audience segments. Native Advertising: Create content that seamlessly integrates with the platform it's displayed on, offering a less intrusive ad experience. Retargeting: Retarget website visitors who have shown interest in your product with relevant ads across different platforms.

La bien conocida estrategia PPC es actualmente una de las más competidas entre las empresas, lo que complica la diferenciación para las pequeñas empresas. Sin embargo, sigue siendo una herramienta útil. Como mencionamos anteriormente, un embudo omnicanal es esencial para potenciar la estrategia PPC, y aún más relevante es potenciar un Remarketing PPC. Sabemos que recibimos miles de impactos publicitarios diariamente, por lo que un solo impacto puede ser insignificante para tu buyer persona. Esto hace que una estrategia de remarketing sea crucial para aparecer constantemente ante tu audiencia.

In online advertising in my opinion the most important factor is recognizing your target audience, after that you must choose your ad platform, I think if you recognize your target 🎯 audience accurately, you will find the best ad platform to show your ad. After that the quality of ads is important. Also there are many influential factors that you have to know but all in all I think these are crucial.

New technologies such as AR, voice search optimization, chatbots, influencer partnerships, and blockchain transactions offer fresh ways to market products, engaging more people and building trust effectively.

Don’t chase short term performance and the expense of long term growth and awareness. This is the number 1 cause of the “promo death cycle”

Communicating effectively with people requires adhering to fundamental principles of human communication. It's easy to get lost in technology. The tech is secondary. Follow the "rules" of human interaction, or it's going to be a struggle to get your message out, noticed, understood, and remembered (all necessary to build brand preference). The early marketers of the communications age (Ogilvy, Levinson, Hopkins) knew this. I think the tech sometimes gets in the way of following these tenets. A partial list: - Evoke an emotion; - Your features aren't that interesting unless you've already proven you can make them feel better; - Stay brand consistent; - Drive action; - Show your audience empathy

Instead of trying to defeat AI, try working with it. It's not going to solve all of your marketing problems, but it can give some foundation that you can build on -- whether it's giving good info or not. If it's not giving good info, well then you just found the ingredients of a great UVP you can provide that AI cannot or a blog post/video/podcast busting some misinformation.

Se fazer presente nas mídias digitais hoje é essencial para qualquer que seja a empresa, independentemente do seu porte. Afinal a internet é a maior vitrine do mundo, e é o primeiro lugar onde buscamos informações sobre produtos e serviços. No entanto, não devemos esquecer que apesar do meio ser digital, o outro lado da tela requer uma comunicação que mescle conexão, com emoção, identificação e afins, tal qual como as relações reais.