Here's how you can stay ahead with innovative trends in corporate communication.

With the accelerating pace and demand for real-time communication, it is essential to minimize production time. We must abandon traditional processes and handovers in the content creation flow and fully embrace the craftsmanship of our profession. This involves seamlessly transitioning multiple times a day between being a strategic advisor and a hands-on producer. New AI-supported workflows and AI-generated content creation will redefine our ways of working. We must integrate AI to enhance consistency, pace, and quality, rather than merely to automate processes. It's the combination of human touch and AI—not an either-or question—that will elevate us to the next level of relevance and value add.

AI is doing a lot but with the handholding and guidance of humans. Humans are the "remote" control that makes AI work. Human is the brain and AI is the brawn. This is even truer with corporate communications that depends on context and perspectives. Historically, the advent of industrial revolution where "machines" and other tools were deployed in manufacturing, production, even farming, the fear then which was valid is that machine will replace humans but in retrospect, will it? It is a taboo for a Copywriter to use chatGPT, this is because they feel that their copy has to be original. Finally, he burden of crafting the right perception for a brand requires originality that can only be achieved with "human" touch

Lo esencial es comprender que la IA ha llegado para quedarse, particularmente al integrarse a los procesos destinados a desarrollar vínculos entre la organización y sus diversos stakeholders. Sin lugar a dudas, habrá un sinnúmero de tareas que comenzarán a operar de manera automatizada, pero la reflexión, el discernimiento y la aplicación de criterios éticos cobrarán mayor relevancia constituyendo el foco de la gestión en el ámbito de la comunicación corporativa. Migraremos desde un perfil operativo a uno marcado por el despliegue estratégico, visualizando la diversidad de escenarios emergentes y sus posibilidades de ocurrencia. En ese sentido la IA nos permitirá manejar grandes volúmenes de información, optimizando la toma de decisiones.

Staying ahead with innovative trends in corporate communication requires a blend of strategic foresight, technological acumen, and a deep understanding of evolving audience preferences. Leverage AI and Automation: Implement AI-driven tools such as chatbots and virtual assistants to provide instant responses and personalized experiences. Automation can streamline & reduce repetitive tasks, enhancing efficiency. Utilize Data Analytics: Harness data analytics to gain insights into audience behaviour, preferences and engagement, allowing targeted and effective communication. Customized Content: Develop personalized content that speaks directly to the needs and interests of different audience segments and tailor your messaging accordingly.

L’intelligence artificielle aujourd’hui est une chance pour la communication d’entreprise. En effet les professionnels qui l’intègrent dans leur quotidien ont plus de capacité à obtenir des résultats positifs et rapides . Rendant ainsi la vie de l’entreprise plus dynamique

In today's fast-paced digital landscape, competition for attention is fierce. Visual storytelling, through techniques like infographics and videos, is key. It transcends traditional text-based communication, making complex ideas easily digestible. This fosters audience engagement and connection. Additionally, in a era where brand differentiation is vital, visual storytelling helps companies stand out. Embracing this trend highlights adaptability and creativity in corporate communication strategies, ensuring relevance and impact in an ever-evolving digital world.

Both visual and textual communication are necessary as together they appeal to the 50% of population that is left brain thinking and the other 50% which is right brain thinking.

Os vídeos são cada vez mais tendência, tanto vídeos curtos, quanto vídeos longos. Há público para os dois formatos. Você só precisa saber quando usar cada um deles.

Je suis une adepte des narrations variées ! Raconter une histoire d'entreprise peut bien sûr passer par le visuel, fort, authentique, onirique...selon l'ADN de chacun. Mais selon les occasions, compléter le visuel de mots ou/et de sons peut créer une expérience encore plus riche, le mix images/mots restant un duo gagnant sur les réseaux sociaux, à condition d'être justes et bien pensés. Une de mes réalisations a eu beaucoup de succès en communication interne : un podcast sur l'histoire d'une entreprise, aux textes incarnés associés à des images d'archives avec la complicité de l'équipe Patrimoine, nappé d'un habillage sonore, a permis de découvrir les étapes-clefs de cette histoire sur son compte Instagram, par une narration "augmentée" .

By leveraging social listening platforms like Brandwatch, Hootsuite, and Sprout Social, companies can monitor real-time conversations across social media. These tools provide valuable insights into customer and key opinion leader sentiment, trending topics, and competitor activity. With this data, brands can tailor their messaging, respond promptly to crises, and engage effectively with their audience. You can definitely enhance your communication strategies by staying informed and responsive, creatively turning insights into impactful actions and building stronger connections with your audience through social engagement.

Social listening can be a valuable resource for addressing negative-word-of-mouth and preserving the brands reputation. It can also provide valuable data that can provide guidance for marketing team campaigns. Keyword tracking, engagement reaction, and emotional analysis using AI can give clarity that the brand is remaining relevant to for the customer.

Social listening is an important tool for businesses that want to stay ahead of the curve. It can help you track conversations about your brand, identify customer pain points, and get feedback on new products or services. Social listening can also help you identify media trends and opportunities in your industry. By understanding what people are talking about, you can make more informed decisions about your marketing and product development strategies. In addition to helping you navigate current business goals and hurdles, social listening can also be a valuable tool for launching new products or services. You can use social listening to identify potential customers, gauge interest in new ideas and get feedback on your marketing campaigns.

Social listening AI can revolutionize corporate communication by providing deep insights into audience sentiments, emerging trends, and the effectiveness of communication strategies. With real-time sentiment analysis, social listening AI can monitor social media platforms, forums, blogs, and other online spaces to gauge public sentiment in real time. By understanding how your audience feels about your brand, products, or services, you can tailor your communication strategies to address concerns and capitalize on positive feedback.

By leveraging social listening platforms like Brandwatch, Hootsuite, and Sprout Social, companies can monitor real-time conversations across social media. These tools provide valuable insights into customer and key opinion leader sentiment, trending topics, and competitor activity. With this data, brands can tailor their messaging, respond promptly to crises, and engage effectively with their audience. You can definitely enhance your communication strategies by staying informed and responsive, creatively turning insights into impactful actions and building stronger connections with your audience through social engagement.

My mobile phone is more reliable than my "better half." I can't imagine not focusing on mobile communications. I'm always comfortable asking Alexa for directions!

By leveraging mobile optimization AI, companies can ensure their communication strategies are aligned with the preferences and behaviors of the growing mobile audience. This not only improves user engagement and satisfaction but also keeps your brand at the forefront of digital innovation. Hence we develop mobile apps to constantly connect with our audience .

Absolutely agree! Alongside mobile optimization, responsive design should be a focal point in corporate communication. Responsive design ensures that your content adapts seamlessly across various devices and screen sizes, providing a consistent and optimal user experience. This approach goes beyond simply making content accessible on mobile devices; it ensures that emails, websites, and other communications look and function well whether accessed on a smartphone, tablet, or desktop. Prioritizing responsive design means you're not just reaching a wider audience but also delivering a superior user experience that caters to the diverse ways your stakeholders interact with digital content.

A few months ago, we launched a campaign that looked fantastic on desktops but struggled on mobile devices. The response was immediate; our audience let us know they couldn't engage with the content on their phones. We quickly revamped our approach, ensuring everything was mobile-friendly. The difference was astounding—engagement soared. This experience reinforced that meeting our audience where they are, especially on mobile, is crucial for meaningful communication.

Allow your team to test new ideas and approaches without fear of failure. Create dedicated teams or spaces for brainstorming and developing innovative communication strategies.

Relationship building fosters the necessary conversations between teams. It starts with the informal greeting and curiosity about ongoing projects and work. "What is your team working on? How is it going?" Then, ask yourself, how can you help, assist or play a part in another team's success in the work that you do. By naturally being inquisitive with a collaborative mindset, these encounters and interacts can usher in formalized ways to cooperate in an organization. These can lead to formal structures and processes that are conducive for cross-departmental communication, where better ideas in exercising the Power of Positive Deviance helps in building community and exploring collaborative, elevated solutions.

- Teams are being put together more and more according to the ability to act as a team and less and less according to job description. - Titles and positions are moving further into the background when it comes to working on a task. - The specialist is being called in more and more selectively instead of leading a team. - every Tool that supports this collaborative work is welcome

No one can do it all alone especially in an active organisation, that’s why the conversation of team work is essential to growth. Now that we have established collaboration being a must, therefore the use or incorporation of tools to aid it is a wonderful initiative. Whatever team members agree upon and gets the job done, will be appropriate.

"I think we've reached the high point of max human ineffiency in white-collar", expressed the Microsoft VP, Jared Spataro, lately. According to a recent MS study, the time spent in meetings over the past 4 years trippled. Employees only spend 43% of the time "actually" working on projects and 57% communicating about it. These numbers are deeply worrying in terms of productivity. The main cause: lack of trust + more and more complex company structures. What I pledge for to decrease meeting madness: * TRUST YOUR EMPLOYEES: fibe them clear and real ownership for projects to make faster decisions * PUT AWAY YOUR TITLE: no meeting attendance simply due to hierarchy * WRITING IS GOLD: skip meetings that can be easily put in an e-mail

To keep yourself up to speed with all emerging trends and MarComs technology is of utmost importance to future-proof your function. A few pointers how you can do that: - Meet with industry peers over business lunches and exchange on concrete use cases, challenges and opportunities, for example with regards to Gen AI or data analytics - Attend MarTech conferences and share back with your team - Study industry papers (many are free) and summarize key findings, again sharing internally - Run internal lunch & learn sessions on MarComs trends - Suggest to HR/management to get company access to the Coursera library – there are a lot of MarComs related courses Finally, be always curious, embrace change, and have fun with constant learning.

Há tanto conteúdo gratuito e de qualidade na internet. Eu mesma aproveito as minhas caminhadas para estudar novas competências ouvindo podcast. Busque a sua maneira de consumir os conteúdos, mas não deixe de fazer isso.

Regularly update your team’s skills with the latest communication trends and technologies. Attend events to network and learn from industry leaders.

Dans le domaine de la communication d’entreprise, je considère l'apprentissage continu comme un atout indispensable. Le paysage évolue constamment avec l'émergence de nouvelles plateformes, réglementations et comportements du public. Pour maintenir une longueur d’avance, je recommande vivement de s'engager activement dans la formation continue et le développement professionnel. En mettant à jour régulièrement mes compétences et mes connaissances, je suis mieux équipé pour naviguer avec succès dans le futur dynamique de la communication d’entreprise et pour répondre efficacement aux défis émergents.

Here are a few strategies to consider implementing: - Utilize Data Analytics: Measure your communication strategy’s effectiveness through data analytics. Analyze engagement rates and feedback to refine your approach and make data-driven decisions. - Prioritize Authenticity: Ensure your messages are genuine and reflect your company’s values. Authentic communication builds trust and fosters stronger connections with your audience. - Explore Emerging Platforms: Experiment with new and emerging platforms to reach untapped audiences and gain a competitive edge. By considering these strategies, you can enhance your corporate communication and maintain industry leadership.

Use tools like Hootsuite, Brandwatch, or Sprout Social to monitor conversations about your brand and industry. Regularly review industry reports and studies to identify emerging trends.

- Engage your audience with interactive content such as quizzes, polls, and surveys. - Use data analytics tools to track and analyze communication metrics, allowing for data-driven decision-making. - Implement personalized communication strategies tailored to the preferences and interests of your audience. - Incorporate sustainability messaging CSR initiatives into your communication efforts. - Encourage employees to become brand advocates and share company content on their social networks. - Ensure your communication materials reflect the diversity of your audience and stakeholders. - Encourage feedback from stakeholders and employees to continuously iterate and improve your communication efforts.

Data-Driven Insights Use analytics and data to understand what communication strategies are effective and where improvements can be made.

Be engaged. I serve on several industry boards and advisory councils. This provides you with a means to "give back" and share your learnings and experiences with others. You'll find board service rewarding and learn a great deal about all facets of corporate communications.