How can you distribute your film online?

1 Self-distribution platforms

One way to distribute your film online is to use a self-distribution platform, such as Vimeo On Demand, Gumroad, or VHX. These platforms allow you to upload your film, set your own price, and keep most of the revenue. You also have full control over your film's rights, design, and audience data. However, self-distribution platforms also require you to do all the work of promoting your film, handling customer service, and managing technical issues. You also need to pay a fee to use the platform, and compete with thousands of other films for attention.

4 Factors to consider

Before you choose a platform to distribute your film online, you need to consider several factors. What are your goals? Do you want to reach a wide audience, make money, build a fan base, or raise awareness for a cause? How much can you afford to spend on distribution? Who is your target audience and how can you reach them? What rights do you want to retain or license for your film? What is the genre, length, and quality of your film? By answering these questions, you can identify the best platform for your film.

5 Tips for online distribution

When you decide to distribute your film online, there are some tips to maximize your chances of success. You should make sure your film meets the technical specifications and quality standards of the platform. Additionally, you should have a high-resolution poster, trailer, and stills ready. Writing a compelling synopsis, logline, and tagline for your film is also important. Furthermore, you should research the market and the competition to determine the best price for your film. Consider different pricing models such as pay-per-view, subscription, or donation. You should also create a marketing plan and a budget for your film. Using social media, email, blogs, podcasts, and press releases to spread the word about your film is essential. Building a website and a mailing list for your film is beneficial too. Partnering with influencers, bloggers, reviewers, and organizations that can help you reach your audience is recommended. Launching a pre-sale or a crowdfunding campaign can generate buzz and revenue for your film. Lastly, engaging with your audience by interacting with them and encouraging them to watch, rate, review, and share your film is key. Through these steps you can distribute your film online and achieve your goals.

6 Here’s what else to consider

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