How can you innovate your recruitment strategies with technology?

1 Social media recruiting

Social media is not only a place to share content and network, but also a powerful source of talent. You can use social media platforms such as LinkedIn, Facebook, Twitter, and Instagram to showcase your employer brand, reach out to passive candidates, and create a community of followers. You can also leverage social media analytics to track and measure your recruitment performance and optimize your strategy.

2 Artificial intelligence recruiting

Artificial intelligence (AI) is the use of computer systems to perform tasks that normally require human intelligence, such as screening, matching, and interviewing candidates. AI can help you automate and streamline your recruitment processes, reduce bias and errors, and enhance the candidate experience. For example, you can use AI-powered chatbots to answer common questions, schedule interviews, and provide feedback. You can also use AI-based tools to analyze resumes, assess skills, and rank candidates based on your criteria.

3 Video recruiting

Video recruiting is the use of video technology to conduct interviews, showcase your company culture, and communicate with candidates. Video recruiting can help you save time and money, expand your talent pool, and improve the quality of your hires. You can use video platforms such as Zoom, Skype, or Google Meet to conduct live or recorded interviews, or use video software such as Spark Hire or VidCruiter to create video assessments and questions. You can also use video to create engaging and authentic employer branding videos, testimonials, and job ads.

4 Mobile recruiting

Mobile recruiting is the use of mobile devices such as smartphones and tablets to access and interact with candidates. Mobile recruiting can help you reach more candidates, especially the younger and tech-savvy ones, and provide a convenient and fast way to apply and communicate. You can use mobile-friendly websites, apps, or text messages to post jobs, collect applications, send reminders, and confirm appointments. You can also use mobile features such as QR codes, geo-location, and push notifications to attract and engage candidates.

5 Gamified recruiting

Gamified recruiting is the use of game elements and mechanics to make recruitment more fun and interactive. Gamified recruiting can help you attract and retain candidates' attention, test their skills and abilities, and increase their motivation and loyalty. You can use gamified platforms such as Pymetrics, Knack, or Codility to create online games, quizzes, or challenges that measure candidates' cognitive, behavioral, or technical skills. You can also use gamified elements such as points, badges, leaderboards, or rewards to create a sense of achievement and competition.

6 Here’s what else to consider

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