How can you structure deals that align with your investors' risk tolerance and return expectations?

2 Find the right deals

Once you have a clear idea of what your investors want, you can start searching for deals that fit their criteria. There are many sources of deal flow, such as brokers, networks, referrals, online platforms, or direct outreach. You need to evaluate each source based on its quality, quantity, and cost. You also need to develop a screening process that filters out the deals that are not suitable for your investors. You can use criteria such as growth potential, valuation, competitive advantage, financial performance, or exit strategy.

4 Communicate the deals

The final step is to communicate the deals to your investors and persuade them to invest. You need to prepare a compelling pitch that showcases the value proposition, the market opportunity, the competitive edge, and the expected returns of the deal. You also need to provide clear and transparent information about the deal structure, the risks, and the mitigation strategies. You need to address any questions or concerns that your investors may have and demonstrate your credibility and trustworthiness. You can also use tools like pitch decks, executive summaries, or term sheets to present the deals in a concise and professional way.

By following these steps, you can structure deals that align with your investors' risk tolerance and return expectations. This will help you build long-term relationships with your investors and increase your chances of success in the financial market.

5 Here’s what else to consider

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