How do you maintain content quality with a development team?

1 Define your content goals and requirements

Before you start creating content, you need to have a clear vision of what you want to achieve and how you want to measure it. You also need to communicate your content goals and requirements to your development team, so they can align their work with your expectations. For example, you can use a content brief, a content style guide, or a content checklist to define and document your content goals and requirements. These tools can help you specify your content purpose, audience, tone, format, structure, keywords, sources, references, and quality criteria.

2 Collaborate and communicate with your development team

Content quality is not only a matter of writing, but also of design, functionality, and usability. That's why you need to collaborate and communicate with your development team throughout the content development process. You can use various tools and methods to facilitate collaboration and communication, such as project management software, content management systems, version control systems, feedback platforms, or online meetings. These tools and methods can help you share your content ideas, review your content drafts, test your content functionality, and resolve any issues or conflicts.

3 Review and edit your content

Once you have created your content, you need to review and edit it to ensure that it meets your quality standards and expectations. You can use different types of reviews and edits, such as self-review, peer-review, expert-review, or user-review, depending on your content goals and requirements. You can also use various tools and techniques to help you review and edit your content, such as spell-checkers, grammar-checkers, readability-checkers, plagiarism-checkers, or accessibility-checkers. These tools and techniques can help you identify and correct any errors, inconsistencies, or gaps in your content.

4 Test and optimize your content

After you have reviewed and edited your content, you need to test and optimize it to ensure that it performs well and delivers the desired results. You can use different methods and metrics to test and optimize your content, such as usability testing, user feedback, analytics, or A/B testing, depending on your content goals and requirements. You can also use various tools and strategies to help you test and optimize your content, such as heatmaps, surveys, SEO tools, or conversion rate optimization tools. These tools and strategies can help you measure and improve your content effectiveness, engagement, and conversion.

5 Update and maintain your content

Finally, you need to update and maintain your content to ensure that it stays relevant, accurate, and fresh. You can use different approaches and schedules to update and maintain your content, such as periodic reviews, content audits, or content refreshes, depending on your content goals and requirements. You can also use various tools and systems to help you update and maintain your content, such as content calendars, content inventories, or content lifecycle management systems. These tools and systems can help you plan, organize, and execute your content updates and maintenance.

6 Learn and improve your content quality

Maintaining content quality with a development team is not a one-time task, but a continuous process of learning and improvement. You need to monitor and evaluate your content performance, collect and analyze your content data, and identify and implement your content opportunities and challenges. You also need to share and discuss your content insights, feedback, and best practices with your development team, and seek and apply their input, suggestions, and expertise. By doing so, you can foster a culture of content quality, collaboration, and innovation within your development team.

7 Here’s what else to consider

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