Metrics are the quantitative indicators that help you evaluate the performance and effectiveness of your content. They can be divided into four categories: consumption, engagement, retention, and conversion. Consumption metrics measure how many people view, read, or download your content, such as page views, unique visitors, or downloads. Engagement metrics measure how much people interact with your content, such as likes, comments, shares, or time spent. Retention metrics measure how often people return to your content, such as bounce rate, repeat visits, or subscriptions. Conversion metrics measure how many people take a desired action after consuming your content, such as signing up, requesting a demo, or buying your product.