How do you share your unique strategy with your audience?

One thing I have found useful is to try as hard as you can 𝗻𝗼𝘁 𝘁𝗼 𝗹𝗲𝘁 𝗽𝗿𝗲𝗷𝘂𝗱𝗶𝗰𝗲 𝗼𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗶𝗮𝘀 𝗮𝗳𝗳𝗲𝗰𝘁 your understanding of your audience. Just because you think something is true doesn't necessarily mean it is. You'd be surprised by just how many times you could be wrong in this regard if not following a structured method.

As a psychotherapist, I share my unique strategy through content tailored to the everyday challenges people face. For example, topics like success, managing stress, as well as physical and mental preparation are crucial for athletes. I have written about my personal insights and provided specific examples from athletes. On the other hand, when I have the opportunity and if my clients agree, I share my experiences from psychotherapy practice with my audience by using storytelling based on my clients' experiences.

Successful strategy-sharing hinges on empathy and a deep understanding of audiences wants and needs. Understand the audience inside and out, analyse this data to uncover patterns and trends. Use this information to define the strategy to address specific challenges and aspirations of the audience.

To effectively share your unique strategy, understand your audience first. Tailor your message to their needs, preferences, and comprehension level. Use clear and concise language, visuals, and relatable examples. Engage in two-way communication to address concerns and ensure clarity. Adapt your approach based on feedback for continuous improvement.

Sharing your unique strategy with your audience involves clear communication and consistent messaging. First, define your key messages and unique value propositions. Use storytelling to make your strategy relatable and engaging. Leverage multiple channels such as social media, blogs, email newsletters, and your website to disseminate your message. In my experience, creating compelling content—like case studies, testimonials, and behind-the-scenes insights—helps illustrate your strategy in action. Visuals like infographics and videos can enhance understanding and retention. Regularly engage with your audience through interactive content, Q&A sessions, and feedback loops to reinforce your strategy and adapt based on their responses.

Crafting a story isn't just about sharing a strategy, it's about creating a connection. As a leader in Business Intelligence, I've learned that a well-told story can turn data into action and insights into inspiration. Remember, your audience needs to see themselves in your narrative, so make it relatable, make it vivid, and most importantly, make it memorable. 🚀 #StorytellingInStrategy #MakeDataDance

Before you starting crafting a story, you need a content strategy (assuming it won't be your only story). That strategy should be about what themes you want to cover, via what channels you will distribute, what content formats will you use, tov, etc. When you actually start crafting: a blog is something totally different than a podcast of course. I mean, just think of tone-of-voice and structure. Another example: a call to action is different in a blog that's meant to inspire than in a LinkedIn post where you are 'promoting' a service. The main thing is: differentiate between different forms and formats of content. And between inspiration, information and sales. Define the % of each (don't overdo sales!. I would say 45/35/20.

In order to share your "unique strategy" to consumers, you don't just launch into crafting a story - you need a marketing strategy first. That includes your communication and content strategy and brand guidelines. From there you build a story that is RELEVANT, RELATABLE and EDUCATIONAL where possible. Good stories get lodged in our brain as a survival mechanism. We share them because they will benefit us and our "tribe" in some way. If you want to communicate successfully, storytelling is an are you'll have to master! AI can help, but in the long run, you'll be the person talking about your content online and offline so you need to get good at engaging people with your stories!

Marketing is all about creating a compelling story. We are not here to sell benefits anymore and we have to connect with audiences in a deep level. For me, one thing I love to use to find the right story behind products/services is the 5 whys. Ask your target why they buy the products/services and go each time deeper just asking "and why is that?"... I assure you you'll find insights you never have guessed!

The second step to sharing your unique strategy with your audience is to craft your story. Imagine opening with a compelling hook that grabs their attention immediately. Set the stage with a relevant context that mirrors their experiences and challenges. Clearly define the problem they face, and then introduce your unique solution, showing how it addresses their specific needs. Use vivid language, emotional appeals, and real-world examples to make your story come alive. Wrap up with a powerful call to action that inspires them to take the next step. A well-crafted story not only conveys your strategy but also builds trust, connects emotionally, and motivates your audience to act.

Only once you understand your Audience can you move onto finding where they are and choosing the most appropriate channel for getting in touch with them. That's why research is so important. You need to understand not only where they spend time, but what they do there too. A person can spend 40% of their time on LinkedIn, 30% of their time on Instagram and 30% of their time on TikTok. This does NOT mean they want to be contacted on LinkedIn - it would seem they spend their time there for work and prefer to relax and spend more time on other social media platforms to escape and watch short-form videos. That influences content strategy and your messaging along with what products to target them with!

3C - Customer segment, Content, Channels, each customer segment will be delivered customized content through a specific and appropriate channel.

Not all the channels work for each marketing strategies. I recommend first find your objectives (awareness, brand choice, loyalty...) then based on that you must define the customers journey... Remember it is not linear anymore.... so also refine as much as you can the different moments of buying process. Once you have done that, you should be able to find the right messsge for the right channel!

Meet your audience where they are. Having a deep understanding of where your audience spends their time and what kind of content resonates with them is critical. Meeting your audience where they are also means speaking their language (tone, style, and format) Additionally, think about how you can create a seamless journey across these channels. A thought-provoking tweet can lead to a blog post, which then encourages the reader to sign up for a webinar. Each channel should act as a gateway to a deeper level of engagement with your content.

Choosing the right channels to share your unique strategy is crucial for reaching your audience effectively. Start by identifying where your audience spends their time—social media platforms, email newsletters, blogs, or podcasts. Tailor your message for each channel, leveraging the strengths of each medium. Use Instagram or YouTube for visual content; LinkedIn for professional updates; Twitter for real-time interactions; and Facebook for community-building. By selecting the right channels, you ensure your strategy reaches your audience, maximizing engagement and impact. Adapt your content style to fit each platform, maintaining consistency in your core message while catering to the unique preferences of each audience segment

Sharing your unique strategy effectively with your audience involves active engagement. By inviting questions, seeking feedback, and fostering participation, you can create a sense of community and loyalty. This engaged audience is more likely to become advocates, promoting your product through word of mouth, while metrics like likes, comments, and shares can help refine your strategy and content.

Ask your customers why they choose you and what is most important to them. Identify their two main needs and meet them better than anyone else, while keeping everything else above average. This approach not only strengthens your value proposition, but also ensures long-term customer loyalty.

You have to emphasise value. Problem Solving through personalisation is the key. You need to provide solutions for the precise issues faced by your audience. Address their specific pain points. It shows that you comprehend their requirements. This will establish you as a valuable source that they will engage with.

I have found that engaging and talking with customers at conferences and conventions can be a wonderful way to hear unvarnished feedback- as well as new-to-you ideas.

Engagement extends beyond your owned channels. For example, if an influencer has an audience similar to yours, engage with their content by leaving comments. This not only boosts visibility but also introduces your brand to new audiences.

Do not get tempted to constantly change your strategy. Patience is an important factor as you test and refine. Tactical elements of a strategy should be highly agile and dynamic, yet a well thought-through strategy will enable you to create and respond to radical market changes in the long run. Constant learning, research, and an iterative feedback process need to be fundamental elements within strategy development, irrespective of your industry.

As a marketing expert with decades of experience, I can't stress enough the importance of adapting your strategy. The market is a living entity, constantly shifting and changing. Your strategy must be flexible enough to respond to these changes. It's not just about reacting to the market, but proactively anticipating shifts and adjusting accordingly. This agility is what separates successful strategies from stagnant ones. Remember, all marketing is a test. What are your results showing you?

The point about strategy being dynamic is crucial. In an ever-changing market landscape, clinging to a static strategy is like trying to sail in changing winds without adjusting the sails. Responding to market shifts, customer feedback, and competitor moves ensures that the strategy remains relevant and effective. Regularly testing and refining, while keeping the audience informed, builds trust and showcases a brand's commitment to excellence. Being transparent about challenges and setbacks, and more importantly, the lessons derived from them, humanizes the brand and fosters deeper connections. Stellar points made here!

La estrategia es una guía de hacia donde ir, sin embargo habrá constantes cambios en el camino, por lo que se deben de monitorear con KPIs clave para poder ajustar y adaptarse de manera continua para ser más asertivos con los resultados esperados.

Everyone wants to have a winning strategy. A campaign that surprises and delights. However sometimes your strategy does not work in market and you have to evolve - quickly. Always have a Plan B.

Showcasing the impact of your strategy is about sharing its outcome (quantified results), as opposed to its output (a list of activities completed). Share your output by reporting on metrics such as: 1. Customer acquisition cost 2. Cost of acquiring qualified leads 3. Attribution (how did your new customers hear about you?) 4. Lift in revenue associated with campaigns. Numbers is the language of the business, especially of the CEO and CFO, be sure to quantify your impact when sharing your strategy.

It's one thing to talk about a strategy, but the real testament comes from tangible results. Using data, testimonials, and case studies drives the point home, making the strategy's success evident and relatable. Celebrating those wins, and acknowledging the audience's role in them, not only builds credibility but also strengthens the bond with them. It's a clear reminder that success is a shared journey.

1. Create Compelling Content: -Craft compelling content, like case studies and testimonials, to showcase your strategy's impact. 2. Use Multiple Channels: -Share your strategy across platforms like your website, social media, and email. 3. Highlight Results: -Use data and metrics to demonstrate the tangible benefits of your strategy. 4. Provide Examples: -Share real-life success stories to illustrate how your strategy has helped clients. 5. Encourage Engagement: -Foster interaction by inviting questions and feedback from your audience. 6. Educate and Empower: -Provide actionable insights and tips to empower your audience. 7. Share Testimonials: -Showcase positive feedback from satisfied clients to build trust.

Share success stories, testimonials, case studies, and user-generated content that demonstrate the positive impact your brand has had on customers. Highlighting real-life examples of how your products or services have solved problems or improved lives can build trust and credibility with your audience.

Don't just talk about success, prove it! Share real data and case studies that demonstrate the positive impact your strategy has had. Numbers, testimonials, and success stories are powerful tools for building trust and credibility.

Proactive adaptation, considering the ever-evolving market, sets a brand apart. It's not just reacting but foreseeing shifts, being innovative, and staying ahead of the curve. A continuous feedback loop with stakeholders is paramount for relevance. The aspect of transparency about challenges, and deriving lessons from them, is both humbling and empowering.

Host a Q&A about your marketing strategy: This allows your audience to directly ask questions and increases engagement. Announce your Q&A well in advance on all your social media platforms, email list, and website. Consider inviting a guest marketer with a complementary skillset to participate in the Q&A. This provides different perspectives and can spark interesting discussions.

Many people think that sharing our strategy is risky. I believe that sharing our strategy is not harmful to us. It allows our audience to adapt our strategy and achieve success. Sharing our strategy is an act of generosity. Nothing less.

In my experience it is very important to be consistent. Don't just share your unique strategy once and then forget about it. Keep it at the forefront of your communications with your audience. This will help you to establish yourself as an expert in your field, and attract customers who are looking for the specific type of solution that you offer.