What do you do if your personal brand is lacking in attracting new career opportunities?

I love the ask 5 people exercise for this. It’s easy: pick 5 people who interact with you in different areas of your life (employees, managers, peers, friends, family) and ask them the following: - what phrase describes me best? - what is my greatest achievement? - what do you value most about me? - what’s one thing I could change for my own benefit? - what is my greatest strength? Based on the feedback, you can start thinking if your personal brand is congruent across environments, whether you are already playing on your strengths, and whether there are areas where you want to “tweak” your personal brand to become stronger.

Conducting a self-audit is essential, but don't forget to analyze your offline presence too. Evaluate how you present yourself in professional events, networking opportunities, and interactions. Consider your communication style, body language, and overall demeanor.

What I'll do here is: First, checking my profile, if things are relevant to my goals and what I'm talking about currently. Second, Is the profile or content reaching the right people? Then in the end check all and fixing things up.

If your personal brand isn't attracting the career opportunities you desire, it's time to conduct a brand audit to identify areas for improvement. Start by defining your unique value proposition and ensuring it aligns with your target audience's needs and expectations. Evaluate your online presence across platforms like LinkedIn, personal websites, and professional networks to ensure consistency and professionalism. Engage in continuous learning and networking to enhance your skills and expand your connections. Seek feedback from mentors, peers, or industry professionals to gain insights into areas of improvement.

Consider how your strengths align with the needs of your target audience or industry. Tailor your messaging to emphasize how your unique qualities can solve their pain points or add value to their organization.

To define your strengths, start by reflecting on tasks or activities where you excel and feel confident. Consider feedback from colleagues, mentors, and peers to identify patterns of what you do well. Utilise tools like StrengthsFinder or other personality assessments to gain insights into your innate talents and abilities. It's essential to understand not only what you are good at but also what energises and motivates you. By pinpointing your strengths, you can leverage them effectively in your career and personal development endeavors.

Here's a 3-step approach to transform your brand and attract the right opportunities: Brand Assessment: Know Yourself • Reflect on your career trajectory, values, and current brand message. • This self-evaluation helps identify areas for improvement – brand foundation! Building Your Brand: • Craft these 3 core assets: o Purpose Statement: Your "why" and impact you want to make. o Personal Brand Story: Share your journey, skills, and strengths. o Personal Brand Statement: Summarize your value proposition and goals. Brand Communication: Get Your Story Out There! • Tell your story be leveraging as many communication channels and opportunities as possible.

Continuously work on upgrading and expanding your skillset to stay relevant in your field. This could involve taking courses, attending workshops, or pursuing certifications that enhance your expertise.

Alongside formal courses, engage in experiential learning through projects or internships. Additionally, seek mentorship or coaching to accelerate skill development. Demonstrating adaptability and a growth mindset further enhances your personal brand, showcasing resilience and readiness for new challenges.

Beyond online platforms, consider hosting or participating in virtual meetups or webinars. Offering value in discussions and being genuinely interested in others' work fosters stronger connections. Additionally, follow up with contacts and maintain regular communication to nurture relationships effectively, ensuring lasting professional bonds.

Build and maintain relationships with professionals in your industry through networking events, conferences, social media, and professional organizations. Networking can help you access hidden job opportunities and gain valuable insights and advice.

Consider creating online courses, hosting webinars, or starting a podcast where you share industry insights. Additionally, actively engage in online communities relevant to your niche, offering valuable advice and contributing to discussions. This not only enhances your visibility but also solidifies your reputation as a trusted expert in your field.

Personal brand consistency can be difficult across various platforms, especially if you use different platforms for different types of communications. But... at the same time, it is very important because it creates trust, recognition, and a cohesive brand identity. When a personal brand presents itself uniformly, from visuals to messaging, it reinforces its values, making it easier for the people to understand and connect with the brand. This consistency ensures that no matter where someone interacts with your personal brand, they receive the same core experience, which builds loyalty and confidence in your reliability.

If your brand isn't attracting opportunities, it's time for a refresh! Audit your online presence (LinkedIn, portfolio) and ensure it showcases your skills and achievements. Network actively and connect with people in your field. Finally, demonstrate your expertise by creating valuable content that showcases your knowledge and problem-solving abilities

Here's what you can do if your personal brand isn't attracting career opportunities: Re-evaluate & Refine: Analyze your current brand (e.g., LinkedIn profile, online presence). Does it showcase your skills and target the right audience? Highlight Achievements: Quantify your accomplishments with metrics and data to demonstrate your impact. Content Creation & Sharing: Publish thought leadership content (articles, social media posts) to showcase your expertise and passion. Network Actively: Connect with industry professionals online and offline, attend relevant events to build relationships. Personal Branding Audit: Consider a professional branding audit for a more detailed analysis and tailored recommendations.