You’re creating content for your audience. How do you know if it’s connecting with them?

Your data speaks! You just need to have a close look at your data, no one better than it can tell you where you are going and what changes you must make. Data is much more than we usually think. Study and research how deep data is and how you can make something useful out of it.

The first obvious ways to recognize if your audience is engaging with you are: the views, likes, and comments on your posts. Then, of course, you can look at your analytics and see how many people have visited your profile, which is also a good indicator that your content has garnered attention. But what I also consider important is how many people reach out to you personally after your publications. Because in this case, you may have touched someone deeply enough that they even take the effort to contact you directly. For me personally, it's always a sign that I've written a great post that has truly made someone else feel something.

Direct feedback and engagement analytics are key to determining whether our content resonates with the audience. Keep track of views, likes, shares, comments, and length of view; these indicators reveal the resonance of our content. But nothing compares to direct audience communication via comment sections, social media engagements, and surveys. This two-pronged strategy guarantees that your content not only reaches but also connects with the audience by providing a comprehensive understanding of its impact.

When creating content, know your purpose, understand your audience, set measurable goals, and guide your audience toward action. It's like having a compass for your ship—essential for a successful voyage! 🗺️⛵

Usando dados! Mensure tudo que for possível, entenda tudo que pode ser feito com o seu conteúdo e, a cada mudança de estratégia, não tenha medo de perguntar diretamente ao público. As métricas de engajamento de cada plataforma podem variar, mas manter o olho treinado nos compartilhamentos e salvamentos do tiktok e instagram, por exemplo, revela muito sobre o quão valioso o seu conteúdo é para a audiência.

A melhor forma de identificar se um conteúdo está funcionando ou se conectando com o público, é analisar as métricas. No LinkedIn, por exemplo, temos diversas formas de analisar isso: - engajamento; - número de impressões dos posts; - visualizações do perfil; - contatos por inbox; - entre outros. Analise esses dados e veja como está sendo a conexão do conteúdo com o público, se está fazendo sentido ou não, ou se é necessário ajustar a estratégia no momento.

Absolutely! When it comes to tracking content performance, "metrics are your compass". Let's navigate through the key ones: 1. Views: How many eyeballs landed on your content? 2. Clicks: Did your audience take action and explore further? 3. Shares: Are people spreading the word? 4. Comments: Engaging conversations or crickets? 5. Likes: Thumbs up or thumbs down? 6. Ratings: Stars or frowns? 7. Downloads: Did your e-book find new homes? 8. Sign-ups: Growing your tribe? 9. Purchases: Cha-ching! 10. Referrals: Who's vouching for you? Tools like Google Analytics, social media analytics, and email marketing platforms are your trusty sidekicks. And don't forget good ol' surveys—they're like treasure maps to audience insights!

Monitoring metrics such as likes, comments, shares, and retweets can provide insights into how the audience is interacting with the content. Higher engagement rates typically indicate that the content is resonating with the audience.

I love experimenting things when I write content. I just don't care about the little negative impacts, what i care for is what will go best for the audience. When i write content, I become the audience and read the content as this perspective. This helps me know what engages and what not. That's it!

Don't assume. Often times, you'd think that a certain content with a common point-of-view won't hit the mark because it's been put out so many times already. However, it might also become your biggest audience-puller. So, instead, it's better to monitor. Once you have a fair idea of your audience's preferences, double-down your efforts on that preference. Show the benefits from different POVs. For example: if your product helps to save time, show how it saves the time of a fresher/intern, a middle-level executive, and how it saves the time of a leader. Even if the preference seems too small or common. Monitor your assumptions.

Listen. Listening to the cues your audience leaves is the most underrated feedback mechanism. For example, someone who likes your content won't shy away from giving positive feedback. However, you will find that people are not so forthcoming about sharing contradictory feedback. One way to do this is to listen to the objections the sales team faces with prospective clients. Another way is to monitor the ratio of people reading your content vs people sharing their feedback. If the engagement is very less, it is time to deep-dive.

Ask them and as so many mention here, LISTEN to them. At each of our cores, humans just want to be heard and understood. By asking pointed questions and responding with their feedback, you're creating a relationship of care and trust that many businesses overlook.

Actively soliciting feedback from the audience through surveys, polls, or direct messages can help gauge their opinions and preferences regarding the content. This feedback can provide valuable insights into what aspects of the content are working well and what could be improved.

The likes and bookmarking of the shared content is a confirmation that my audience loves what I share; another way to confirm this is by asking for feedback and suggestions from the same audience.

Primero como marca hay que deshacerse del miedo a empezar una conversación. Y segundo, hay que encontrar formatos y formas creativas de usarlos para conseguir una retroalimentación directa sobre el contenido. Algunos ejemplos pueden ser: una encuesta en un story, una pauta con un breve cuestionario o un concurso donde incentives a comentar sobre una situación para participar.

Adapting and improving content based on data and feedback is crucial in the dynamic digital landscape. It's not just about tweaking what you have; it's about proactively understanding audience behavior and preferences. This approach ensures that your content remains relevant and engaging, directly impacting its effectiveness in achieving your career goals. By embracing change and continuously seeking improvement, you position yourself as a forward-thinking content creator attuned to your audience's evolving needs. - powered by #evyAI

ofcourse without a doubt, continuous adaptation is key to content success. Analyze performance data and audience feedback to identify strengths and areas for improvement. You can experiment with new formats, topics, and delivery methods based on insights gained. Embrace flexibility and evolution in your content strategy, striving always to deliver value and resonate with your audience's evolving needs and preferences.

There is always room for improvement in the world of content writing. The industry is always evolving and you need to continue to adapt with it. Stay abreast of the latest trends and techniques. Practice writing, whether it be for a client or something personal. You will only get better the more you practice and hone your craft.

how to know if your content is resonating with the audience is: 1. Look at the data See how the audience reacted. Look at the comments you received. Then delve even deeper at the reach, impressions, click-through-rate - all of these and more will give you a deeper look at the impact your content is having on the audience 2. Ask your audience directly Engage with them. Ask them how they feel. Ask questions. Only by talking and getting to know the people you are trying to reach will you get closer to connecting with them

You can gauge the effectiveness of your content by researching your target audience thoroughly. Understand their interests, pain points, and the solutions they seek. By crafting content tailored to their needs, you ensure a strong connection. When you create content with empathy and relevance, your audience will undoubtedly feel connected and engaged.

Recomiendo mucha reflexión previa antes de crear el contenido, debes revisar si tus ideas están relacionadas con las necesidades, intereses y deseos de tu audiencia. ¿Estás proporcionando información valiosa, entretenimiento o soluciones a problemas específicos? La relevancia y el valor son clave para mantener la conexión con tu audiencia.