Last updated on Aug 22, 2024

You're debating tone with your team for localized content. How do you find the right balance?

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Sepehr Hassani

Performance marketing and Content Strategist
Antsa Rajonson💎

209 / 5 000 I size💎your brand to 𝑴𝑨𝑿𝑰𝑴𝑰𝑺𝑬 your profits through social networks (subscribers, customers…
Sumeet Hameed

Content Manager at Startup Pakistan & Profiled | Freelancer | Content Specialist | SEO Writer | Editor | Proof reader

Balancing a universal brand voice with local nuances is key to successful localized content. To strike that harmony:

- Research cultural norms and slang to avoid missteps and connect authentically.

- Involve local experts or native speakers for insights into what resonates locally.

- Test content with focus groups from the target locale to gauge tone effectiveness.

How do you tailor your content for different markets while maintaining your brand's voice?

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Sepehr Hassani

Performance marketing and Content Strategist
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Balancing authenticity and cultural sensitivity is key when arguing the voice for local issues. For example, voice acting, which is casual enough to do well in the US, may not be worth it. would not resonate in Japan, where a formal style is generally preferred. Similarly, slogans such as "Keep Calm and Carry On" are widely accepted in the UK but can come across as rude or insensitive in a politically volatile country It is necessary to adapt information based on cultural nuances to ensured that it connects well with local audiences .

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Antsa Rajonson💎

209 / 5 000 I size💎your brand to 𝑴𝑨𝑿𝑰𝑴𝑰𝑺𝑬 your profits through social networks (subscribers, customers, sales). Global communications strategy - Brand strategy - Content marketing II 25 satisfied clients.
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Pour trouver le bon ton dans un contenu localisé, il faut avant tout comprendre les nuances culturelles de chaque marché. Je propose de créer des personas pour chaque région et de mener des études qualitatives pour identifier les expressions, les références et les valeurs qui résonnent auprès de chaque public. L'objectif est de créer un contenu authentique et pertinent qui parle directement aux lecteurs.

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Sumeet Hameed

Content Manager at Startup Pakistan & Profiled | Freelancer | Content Specialist | SEO Writer | Editor | Proof reader
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I listen to everyone’s ideas, keep my audience in mind, and test different options.That way, I find a tone that works locally while staying true to the brand.

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Antsa Rajonson💎

209 / 5 000 I size💎your brand to 𝑴𝑨𝑿𝑰𝑴𝑰𝑺𝑬 your profits through social networks (subscribers, customers, sales). Global communications strategy - Brand strategy - Content marketing II 25 satisfied clients.
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Pour adapter le ton de notre contenu, on commencerait par plonger dans la culture locale. Ensuite, on va définir des règles précises pour écrire. On va aussi tester différentes approches pour voir ce qui fonctionne le mieux et, surtout, impliquer les personnes qui vivent sur place.

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Mandar Kulkarni
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It cannot be done brainstorming in a room. You have to go out there for a bit of experience. Talk to locals, try to absorb as much as you can about food, music, and celebrations. Send your teams in different directions, different ways, and see what you can come up with. In India even a single city has few distinctive practices, know them, and while you finalize your content. Stay away from the distinctive practices. Map with your targeted prospects in that demo, and everything will stick

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