You're at odds with colleagues on adapting ad campaigns for social media. How do you find common ground?

Social ideas shouldn’t be adapted, but rather rooted in a strong insight in culture that can extend everywhere. If the advertising has already begun, then it’s important that the social elements have engagement and some special sauce to really make the social platform sing (vs plug and repeat). So it’s best to find some common ground in the debate by going back to the center, which is the cultural insight and the idea, to help steer the direction of the work.

This is good. Listen and listen some more. Identify strengths in your colleagues. To begin the process, the ad campaign should not be an adaptation. The creatives want to create. Imagine the possibilities when you let them do so. Start new. Keep. Toss. Repeat. Brilliance will emerge.

Any successful business practice starts with yourself or team aligning on the end plan to successfully achieve it. Proper communication as well as listening helps a team build strategies to accomplish their plan.

Go back to the root of the campaign to identify the key objectives and communication pegs that the campaigns is all about. Losing focus on those while adapting a campaign for social media will be counter productive and will not push the campaign in the right direction. The best way to go forward would be to decide which option comes closer to the most core goal of the campaign and has ways to expand the reach of the right communication in the most efficient manner.

Start by actively listening to colleagues' perspectives to understand their concerns and ideas. Present data and examples showing successful social media adaptations. Suggest a collaborative brainstorming session to combine the best elements of everyone's ideas. Emphasize the shared goal of creating effective campaigns, fostering a team-oriented approach to finding common ground.

I recollect a recent Conference for Zydus that Devdutt pattanik has mentioned the terms Swaha and tatastu that is used commonly at Puja's. Even for gods we start with Swaha (Give offering) and expect tathastu (expect results). Then as mere mortals if we are not engaging between ourselves for a problem we can never expect a solution. Understanding what applies as success and which ideas might lead to that success in the process not just builds trust but also gives you a variety of creative solutions that would not be possible if you were thinking alone. hence not just collaboration but active listening by challenging each other gives better thought to the campaign.

Conflict and difference in opinion can be most common during the planning of ad campaigns. To find common ground on social media ad campaigns, we should listen to our colleagues’ views, plan brainstorming session and use data to support the ad campaign objective. We should also propose small tests and A/B testing, and communicate clearly.

Active listening is key. Consider your colleagues' ideas and concerns to uncover the reasons behind their resistance. This understanding helps you find compromises, incorporate their insights, and foster trust. Effective communication and acknowledging different viewpoints lead to collaborative solutions.

Engaged hearing is crucial. Reflect on your coworkers' thoughts and apprehensions to identify the causes of their pushback. This awareness aids in crafting agreements, including their viewpoints, and cultivating assurance. Skillful interaction and appreciating diverse perspectives contribute to unified outcomes.

Start by creating an open dialogue where each person can voice their ideas and concerns without interruption. Pay close attention to what is being said, and ask clarifying questions to ensure you understand their perspectives. Reflect back on what you’ve heard to confirm understanding. This approach shows respect for different viewpoints and can reveal underlying commonalities. By actively listening, you build trust and collaboration, enabling the team to reconcile differences and create a cohesive, effective social media campaign.

You Can't Do Everything- You aren't God Leverage Strengths via Ads & Social Media: Understand Customer Preferences: Identify what your customers like and are accustomed to seeing on social media and in advertising. Blend Familiarity with Surprise: Combine familiar elements with surprising aspects to capture and retain customer interest. Plan Targeted Campaigns: Use insights about customer preferences to design campaigns that resonate with your audience. Avoid Imitation: Don’t try to mimic what others are doing; focus on what makes your brand unique. Acknowledge Limitations: Recognize that you can’t do everything. Prioritize efforts that align with your strengths and resources. Key Lesson: YOU CANT DO EVERYTHING DO SOMETHINGS RIGHT!

I’ll add as a leader to also regularly acknowledge their strengths and use specifics examples when discussing to reinforce the importance of their contribution to the campaign.

I would say to listen and acknowledge their input. Their perspective and interpretation of the data supporting these decisions can be valuable and eye opening. It could also be a learning opportunity for you and for them.

Keep communication open and respectful to find common ground with colleagues on adapting ad campaigns for social media. Start by aligning on shared goals and understanding their perspectives. Use data to guide the discussion, focusing on what will resonate most with the audience. Suggest testing different approaches with small-scale pilots to see what works best. By ensuring everyone feels heard and focusing on the shared objective, you can create a strategy that combines the best ideas and meets your campaign goals.

Start by identifying the specific skills and expertise that each person brings to the table. Assign roles and responsibilities that play to these strengths, ensuring everyone feels valued and integral to the project's success. Encourage open discussions where team members can contribute their best ideas and insights. By recognizing and utilizing each person’s unique abilities, you can create a more balanced, innovative approach to the campaign, fostering collaboration and reducing conflict.

Promote experimentation with formats and messaging to find what resonates best with your audience. Emphasize that flexibility and a willingness to pivot can lead to breakthroughs, reassuring your team that stepping outside their comfort zones is a path to success.

Acknowledge that each team member has valuable insights and be willing to adjust your perspective based on their input. Facilitate open discussions where all ideas are considered, and be prepared to compromise when necessary. By staying adaptable and open-minded, you can blend diverse viewpoints into a cohesive strategy that satisfies everyone. Flexibility allows the team to navigate disagreements constructively, leading to more innovative and effective ad campaigns.

Esteja aberto a testar diferentes abordagens e ajustar conforme necessário. A flexibilidade permite a adaptação às mudanças e a melhoria contínua.

Emphasizing adaptability reassures the team that it's okay to step outside their comfort zones, fostering creativity and innovation. Highlighting the importance of flexibility can ultimately drive more effective and dynamic social media strategies. Experimenting and embracing creativity can balance the results and added flexibility to the work environment can help the team to have impactful material.

Working together on collaborative projects to find solutions by brainstorming and developing solutions that combine the best aspects of each vision and viewpoint.

Audience needs to be first and foremost. Everything needs to be built around the audience and their needs. We need to either evoke an emotion or provide value to them using social media.

Shift the focus to your campaign’s target audience. Discuss their preferences and behaviors to unify your team’s vision. By concentrating on creating content that appeals to their interests and needs, you align strategies and simplify decision-making.

This is a crucial point often overlooked due to personal biases. Individuals tend to form opinions about the larger community based on their interactions with their immediate circles. However, these interactions may not accurately represent the target group of your campaign. Therefore, it’s advisable to clearly define your target audience and encourage colleagues to adopt a different perspective. This will help them focus on interacting with people similar to the target audience.

Empathy is more than a key feature on this topic. By thinking as if we were part of the target audience will make our approach more precise and human.

Audience sizing and mapping are the precursor to when you want to launch a campaign that comes with a Brand's TG. But with New age, digital targeting has taking precedence as we want to measure the pristine reach with the best measurable bulls eye narrow target. Note this is against the basic rules of marketing success as per Byron sharp's - how brands grows. Narrow down your target, get it to a relevant universe that is more for the category and target them. Purchase lifecycles extend from days to years and the recollection of that campaign at that time triggers hat decision. Hence focus on the relevant and logical Audience pool that the bulls eye target TG.

Propose a test-and-learn approach by setting up controlled experiments with different ad variations. Use real data to identify what works best, making evidence-based decisions. This method balances new strategies with traditional methods, fostering collaboration through practical, measurable outcomes.

Share insights from customer feedback and previous campaign performance. Understanding what has worked well or poorly in the past can guide future strategies.

Test out both way of doing things and compare metrics. Always be open to be surprised by results. The proof is usually in the pudding.

Fail early, fail often and set your goals so high that you fail above other peoples successes. Developing this relationship with failure makes you a more versatile winner. You can always spot a veteran from a prodigy. Experience is the best teacher and you must court it. Most people want to be perfect and do perfect work, the thing about perfect little people is that they're brittle, on failure away from a nervous breakdown. Not you though, you've got that look in your eye, that knowledge and just when it feels like everything is falling apart, that's when you shine, magic hour.

Monitore e analise os dados de desempenho da campanha regularmente. Use esses insights para ajustar e otimizar as campanhas em andamento.

Case studies of all social media agencies are an excellent means to understand the capabilities to get yourself acquainted with what is possible in this social media universe, wonderful case studies of burger king vs McD, Spotify gives you real time insights in how the channel has developed. These also build up your colleagues confidence on social media branded campaigns. However Note, that each campaign you look measure what was the problem statement and the metrics that they have showcased as results, how they corelate. Is it accidental or absolutely the way it was planned by understanding the budgeting of the campaign to make sure you are taking the right call for execution.

Think like the audience and choose which way to proceed. maybe ask some other colleague or friends to give the judge or opionion about two methods, maybe we can find the way to combine two opinion. everything is possible and tolerent everything to happen.

“With consumers feeling overwhelmed by advertising from all angles, marketers must remember the basics,” says Jane Ostler, MD, Media & Digital, Kantar Millward Brown. “The creative approach should be adapted for different contexts, but shouldn’t stray too far from the core idea as brand impact and the effectiveness of the media investment will be compromised. Start with a strong campaign idea, use consistent brand cues and deliver tightly integrated executions. Like conducting a large orchestra, marketers need to work even harder now to ensure that everything works in harmony.”